Media Studies; Policy Management and Media Representation
COM 3029
Media Studies: Policy management and media representation
Semester 2, 2012
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) and publications of others have been acknowledged by means of reference techniques.
TABLE OF CONTENTS_______________________________________________________
Declaration 2
Introduction 5 1. MEDIA POLICY AND MEDIA REGULATION 5 2.1 The communication market 5 2.2.1 Liberalisation 5 2.2.2 Privatisation 5 2.2.3 Public enterprise 6 2.2 Internal regulation 11 2.3 External regulation 11 2.4.4 Freedom of the press in South Africa 11 2.4.5 Theories 12 2.4.6 Changes after apartheid 12 2.4.7 ANC media charter policy guidelines 12 2.4.8 General laws pertaining to media freedom 12 2.4.9 Return to repressive thinking 13 2.4.10 Challenges and goals of media policy and representation 13
2. MEDIA MANAGEMENT AND MEDIA MARKETS 14 3.4 Media concentration 14 3.5.11 the relationship of competition to concentration 14 3.5.12 the dual nature of the media industry 15 3.5.13 The dangers of concentration 15 3.5.14 Positive externalities of the media 15 3.5 The composition of the management environment 16 3.6.15 The micro environment 16 3.6.16 The market or task environment 16 3.6.17 The macro-environment 17
3. REPRESENTATION AND THE MEDIA 17 4.6 Media representation of sexual orientation 18 4.7 Media representation of the environment 21 4.8.18 analysis of a photograph 21 4.8.19 Relationship between humans and nature 22 4.8.20 Consuming nature and sunshine journalism 22 4.8 Media
Media Studies: Policy management and media representation
Semester 2, 2012
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) and publications of others have been acknowledged by means of reference techniques.
TABLE OF CONTENTS_______________________________________________________
Declaration 2
Introduction 5 1. MEDIA POLICY AND MEDIA REGULATION 5 2.1 The communication market 5 2.2.1 Liberalisation 5 2.2.2 Privatisation 5 2.2.3 Public enterprise 6 2.2 Internal regulation 11 2.3 External regulation 11 2.4.4 Freedom of the press in South Africa 11 2.4.5 Theories 12 2.4.6 Changes after apartheid 12 2.4.7 ANC media charter policy guidelines 12 2.4.8 General laws pertaining to media freedom 12 2.4.9 Return to repressive thinking 13 2.4.10 Challenges and goals of media policy and representation 13
2. MEDIA MANAGEMENT AND MEDIA MARKETS 14 3.4 Media concentration 14 3.5.11 the relationship of competition to concentration 14 3.5.12 the dual nature of the media industry 15 3.5.13 The dangers of concentration 15 3.5.14 Positive externalities of the media 15 3.5 The composition of the management environment 16 3.6.15 The micro environment 16 3.6.16 The market or task environment 16 3.6.17 The macro-environment 17
3. REPRESENTATION AND THE MEDIA 17 4.6 Media representation of sexual orientation 18 4.7 Media representation of the environment 21 4.8.18 analysis of a photograph 21 4.8.19 Relationship between humans and nature 22 4.8.20 Consuming nature and sunshine journalism 22 4.8 Media