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Meaning and Importance of Cultural Anthropology

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Meaning and Importance of Cultural Anthropology
he aftermath of Globalization leaves the anthropological-cultural world not merely in pieces, as one of the most accepted anthropological analysts of the time, Clifford Geertz, postulates, but in dust: A seemingly atomized, incoherent mesh of individuals, who can’t be attributed to a specific ethnic background anymore, and who are barely representative members of the nation-states which issue their passports. By all traditional measurements, this conglomeration of individualized humans should not be able to organize its life in any orderly way. A closer look at the life-organizing forces of today reveals a growing strength of market powers as used by global business and a dwindling contribution to life-structuring issues from political and social aggregates.
Ethnic groups as independent formations (if ever they could be considered as such) have become obsolete since colonialization. In the wake of globalization - the term used for the after-effects of a development that has been powered by the seemingly unlimited chance to spread out, nation states are rapidly losing their life-formatting influence. But the planet is limited, and so is the growth of all organizations running on materialistic underpinnings.
When we apply any analysis of the recent conditions of this planet (with humans as a major factor) to the known concepts of culture, the results are disastrous. Without societal offers for identification as a valid member of a social entity, and, logically following, no security promise for the future, this condition of disconnectedness from any organized stability whatsoever can only lead to a fatal conclusion. A “survival of the fittest”- future seems inevitable.
Surprisingly, the world doesn’t actually look like this.
But what’s been happening? What is the new undiscovered organizational structure, which keeps things from falling apart into a dog-eat-dog society? Cultural theories can’t offer an explanation, nor do politics provide a satisfying answer.

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