Mcdonalds in India - Case Study

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GMITE – Batch 6

Abhishek Agrawal
Ajit Varghese
Brijesh Chauhan
Karthikeyan Palani
Manendra Jain
Nalukurthy Rajeshbabu
Satish kumar Dosapati
Sushma GN
McDonald's India

A Locally Owned Company:
McDonald's is the world's leading global foodservice retailer with more than 33,000 locations serving approximately 64 million customers in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. In India, McDonald's is managed by two Indian entrepreneurs. Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonald's operations in West & South India. Hardcastle Restaurants was appointed Development Licensee for McDonald's in India in 2010, a progression from Joint Venture partner.Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited, owns and operates McDonald's in North and East India. Celebrating over 15 years of leadership in food service retailing in India, McDonald's now has a network of over 235 restaurants across the country.

Local Sourcing Is Key for Truly Indian Products:
McDonald's India is committed to sourcing almost all of its products from within the country. Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. McDonald's India today has developed local Indian businesses, which can supply the highest quality products required for its Indian operations.

Respect for Indian Customs and Culture:
McDonald's worldwide is well known for the high degree of respect to the local culture of each market it operates in. In line with this respect for local culture, India is the first country in the world where McDonald's does not offer any beef or pork items. McDonald's has developed a menu especially for India with vegetarian selections to suit the Indian palate and has also re-engineered its operations to address the special requirements of vegetarians. Special care is taken to ensure that all vegetable products are prepared separately, using dedicated equipment and utensils. This separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. So much so that the mayonnaise and soft serves are also 100% vegetarian and McDonald's uses only vegetable oil as a cooking medium in India.

An Employer of Opportunity:
McDonald's India is an employer of opportunity, providing quality employment and long-term careers to professionals across the country. The average McDonald's restaurant employs 60-80 people from crew to restaurant manager. McDonald's invests in its employees, leveraging world class-training inputs to create ambassadors of the brand and creating food service professionals with global attitudes. The brand currently has over 8000 employees in India.

Quality, Service, Cleanliness & Value
McDonald's is driven by the philosophy of Quality, Service, and Cleanliness & Value for Money. This translates into a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. This effectively means that the McDonald's menu is priced at a value that the largest segment of the Indian consumers can afford while at the same time ensuring that quality is not sacrificed for value - rather McDonald's leverages economies to minimise costs while maximizing value to customers.

Major issues
Type of high fat, low fiber diet promoted by McDonald's is linked to serious diseases such as heart disease, obesity and diabetes. The sort of diseases that are now responsible for nearly three-quarters of premature deaths in the...
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