Mcdonalds Case Analysis (Am)

Topics: Fast food restaurant, McDonald's, Burger King Pages: 4 (1546 words) Published: February 22, 2012
McDonald’s Case Analysis

COMPANY NAME: McDonald’s Corporation
INDUSTRY: Food McDonald’s Corporation
Ray Kroc found McDonald’s corporation, a successful fast food restaurant, in 1955 were his vision was to create McDonalds restaurants all over the U.S, and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that sells a variety of items and has a unique philosophy that Ray Kroc envisioned with building this franchise which was “To Build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation”(McDonald’s Corporation 2009). He wanted, “To serve burgers, buns, fried and beverages that tasted just the same in Alaska as they did in Alabama”(McDonald’s Corporation 2009). The case study concentrated on the financial strengths and struggles of the franchise. With the early millennium years 2001, 2002 and 2003 the franchise seen a tremendous dip in total revenue and net profits, it wasn’t until 2007 when the company seen a turnaround in total revenue and net profits. Things were starting to look up for franchise. Currently the CEO at McDonald’s Corporation is Jim Skinner and he is providing the same vision that Ray Kroc was envisioning when he opened the doors. The company’s performance at are up 0.06 that’s a 0.09% at 69.65 but from past it’s has dropped from 60.59, which is a change of 0.91.

SWOT Analysis:
Strengths: McDonald’s Strengths came from day one when Ray Kroc’s vision was to create a successful and well-maintained fast-food restaurant. The company’s financial information provided at and also the case study, have shown the strengths that the franchise has with its impressive figures. The business is known for its service and its well-loved items that it sells Weaknesses:...
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