Mcdonald`S Recipe for Success Case Study

Topics: Hamburger, Management, McDonald's Pages: 5 (1473 words) Published: December 3, 2012

I. Background of the study
According to wikipidea, McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.  McDonald's primarily sells hamburgers, cheeseburgers, chicken, french, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. Jim Delligati is the owner/manager of forty-seven Mcdonald`s outlets. And he is not contended in opening forty-seven of the famous hamburger outlets over the past twenty-six years and has become a millionaire in the process. Delligati`s hates to see anyone leave one of his ‘store” unhappy. Their lunchtime whirl all comes together to meet one. It is to serve the customer within sixty seconds of the order`s being placed. Their production in making burgers has designated stations in order for them to serve customers as fast as they can. McDonald’s empire really is built around individual stores, each striving to conform to the company motto of “quality, service, cleanliness, and value.” McDonald’s outlets could use a classical approach, motion studies, organizational efficiency, behavioral approach, management science approach, scientific method, contingency approach, and system approach to management so that there will be an achievement in their organizational goals that refers to effectiveness. II. Statement of the Problem

* To serve the customer within sixty seconds
* To increase productivity
* To motivate the staff to do better
* To improve the fast food restaurant’s overall performance * To adapt with the dynamic and external factors that could affect the sales of McDonald’s stores * To ensure that the customers who walk in would not leave the stores unhappy * To eliminate unnecessary or wasted motions by his employees * To ensured that there is no favoritism in the job

III. Alternative Courses of Action (ACAS)
The stated problems has an alternative courses of action, a manager can try to do the following in order to deal with them:
In order to serve the customer within sixty seconds, managers find out that the best way to do is to make it in scientific management wherein workers are designated at different stations with different works processes must do so that they will beat the time as fast as they could. In order to live out the company motto “quality, service, cleanliness and value”, managers find out what is the “one best way” to perform the jobs at McDonald’s. This would include checking the materials and equipments if they are appropriate in size or if they perform the functions they are supposed to do. Example of this is the dispenser used to apply mustard and ketchup. These dispensers must be checked if they are appropriate in size to require only one spurt to adequately cover the hamburger bun. Ensuring that the customers who walk inside the store would not leave unhappy means that their need satisfaction. This means that, at most, the customers are served within one minute after their orders are placed. This would be possible if unnecessary or wasted motions of the employees are eliminated. Their products such as hamburgers, french fries and drinks should be in the proper location for easy insertion into customer bags. Customer bags should also be placed within reach. By doing this, employees would not take unnecessary steps that would consume time.

Increasing productivity also increases potential income. When there is more production, there are more products to sell and therefore, there would be more satisfied customers. One way to increase productivity is to assign specific people to particular tasks which are in their areas of specialization and to schedule specific people to work at specific times. McDonald’s store managers must give their employees tasks where they are best at. They must...
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