Mcdonalds
ASSIGNMENT
OF
SECURITY
AND
PORTFOLIO ANALYSIS
(CASE STUDY ON MC DONALDS)
Submitted to - Submitted by-
Dr. Indarpal SamoyitaYasmin
MBA-II-“B”
1275765
What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen?
Answer:
Opportunities
1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48 countries.2) New store looks/styles - McCafe coffee shop, and "forever young" redesign
3) McDonald's has f maintained an extensive advertising campaign for decades. For popularity they use media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Television has always played a central role in the company's advertising strategy. They always advertise McDonalds much different way to their customers. Until now, McDonald's has used 23 different slogans in United States for advertising, and few others slogans for select countries and regions.
4) Recently McDonald's is actively trying to reduce their negative impact on the environment by altering their company policies. Their policy now an outline is not only the individual restaurants' behaviors, but also the ways in which they go about using their resources and acquiring them-. Since the 1990's, McDonald's restaurants have been encouraged to participate in the environmentally friendly movement by getting involved in community clean up days to cut down
OF
SECURITY
AND
PORTFOLIO ANALYSIS
(CASE STUDY ON MC DONALDS)
Submitted to - Submitted by-
Dr. Indarpal SamoyitaYasmin
MBA-II-“B”
1275765
What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen?
Answer:
Opportunities
1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest protection Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide in 48 countries.2) New store looks/styles - McCafe coffee shop, and "forever young" redesign
3) McDonald's has f maintained an extensive advertising campaign for decades. For popularity they use media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Television has always played a central role in the company's advertising strategy. They always advertise McDonalds much different way to their customers. Until now, McDonald's has used 23 different slogans in United States for advertising, and few others slogans for select countries and regions.
4) Recently McDonald's is actively trying to reduce their negative impact on the environment by altering their company policies. Their policy now an outline is not only the individual restaurants' behaviors, but also the ways in which they go about using their resources and acquiring them-. Since the 1990's, McDonald's restaurants have been encouraged to participate in the environmentally friendly movement by getting involved in community clean up days to cut down