Mcdoald

McDonald’s is the world largest chain of fast food restaurant. McDonald’s predominantly sells hamburgers,various types of chicken. Sandwich and French fries, soft drinks, breakfast items and desserts .In different places, they offer different types of food, according to local taste. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernadino, California. Kroc later purchased the McDonald brothers’ equity in the company and let its worldwide expansion. The company becomes listed on the public stock markets in 1965.With the expansion of McDonald's into many international markets ,the company has become a symbol of globalization and the spread of the American way of life. The important source of McDonald corporation's income is from three parts,the real estate transport business income,from alliance shop collection service fee and from straight camp shop earnings. Now it have become one of the world’s leading food service retailers with more than 33,500 locations serving nearly 68 million customers in 119 countries each day. In addition, McDonald's control of the other restaurant brand, such as the Aroma of coffee (Aroma Cafe), Boston Market, Chipotle Mexican big cornbread fast food restaurant, Donatos Pizza and Pret a Manger.McDonald's gold criterion is "The customer is first,customer forever first."As everyone knows McDonald,I'm lovin' it. According to McDonald's history,I will list four environmental factors that affects the McDonald.The first one is Global Consumer Preferences.The reason why McDonald can successful,because it take "Quickly,conveniently,healthy"these ideas.In 21st century,it is a busy and quick-space life.So,most of people may not have enough time to eat .McDonald's module provide people many convenience.They can order,with no need to wait for a long time and take away,this process may spend 5 minutes.Of course,a clean and relax environment is necessary for customers.The price is