Mcafee 2005

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Pharos University
Faculty of Financial & Administrative Sciences

Strategic Management Model
Applied Study on
<MacAfee 2005: Antivirus and Antispyware>

Prepared by: Nada Ali

Supervised by:
Dr. Ola Elgeuoshy

Spring 2013

Table of Contents

Introduction
Module (1): Environmental Scanning
Ch1: External Environment Analysis
Ch2: Internal Environment Analysis and organizational analysis

Module(2): Strategy Formulation
Ch3: strategy formulation
Module(3): Strategy Implementation
Ch4: strategy implementation
Module(4): evaluation and control
Ch5: Evaluation and control
Summary & Conclusion
References

Introduction
McAfee, Inc. is an American global computersecurity software company headquartered in Santa Clara, California, and the world's largest dedicated security technology company.As of February 28, 2011, McAfee is a wholly owned subsidiary of Intel. The company was founded in 1987 as McAfee Associates, named for its founder John McAfee, who resigned from the company in 1994. MacAfee was incorporated in the state of Delaware in 1992. Network Associates was formed in 1997 as a merger of McAfee Associates and Network General. In 2004, a major restructuring occurred. In the spring, the company sold its Magic Solutions business to Remedy, a subsidiary of BMC Software. In the summerof 2004, the company sold the Sniffer Technologies business to a venture capital backed firm named Network General - the same name as the original owner of Sniffer Technologies. Also, the company changed its name back to McAfee to reflect its focus on security-related technologies. Among other companies bought and sold by McAfee (formerly known as Network Associates) is Trusted Information Systems, which developed the Firewall Toolkit, which was the free software foundation for the commercial Gauntlet Firewall, which was later sold by McAfee to Secure Computing Corporation. Network Associates, as a result of brief ownership of TIS Labs/NAI Labs/Network Associates Laboratories/McAfee Research, was highly influential in the world of Open Source software, as that organization produced portions of the Linux, FreeBSD, and Darwin operating systems, and developed portions of the BIND name server software and SNMP version MacAfee’s mission statement is “Securing consumers and businesses from the desktop to the core of the network by delivering best-of-breed products and services that protect our global customer's information technology systems and infrastructure.” McAfee divides its business under the McAfee Protection-in-Depth Strategy in two solution portfolios: McAfee System Protection Solutions protecting desktops and servers with products like McAfee Virus Scan, McAfee Intercept, McAfee Spam Killer, and McAfee Desktop Firewall; and McAfee Network Protection Solutions aiming to assure the availability of the network infrastructure from remote and branch offices across the wide area network and into the network core or data center with products such as McAfee Found stone risk assessment solutions and McAfee’s network intrusion prevention solutions. The company’s objective is to increase speed response , reliability and trustworthiness , improve customer support , technical support.

Module (1): Environmental Scanning

Ch1: External Environment Analysis

1. MacAfee’s Environmental illustration

2. MacAfee’s Opportunities & threats Table “External Factors Analysis Table- EFAS” Factors | Opportunities| Threats |
Task Environment: | | |
1. Competitors | Investing in mobile and wireless solutions. | Microsoft is entering the antivirus market |
|
2. Customers | Increasing sales by providing good quality customer service . | Competitors taking over MacAfee’s customers in Europe | 3. Special interest groups| MacAfee become a pure-play security provider after strategic divestments. |

| Other trade associations could compete with...
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