The best way to frame your goals is to use the SMARTI framework.
Specific: In your MBA admission essay be specific about your long-term and short-term goals. Stating your goal precisely makes you win half the battle and make the reader believe you know what you want.
Do: Post-MBA, I plan to be a Merger and Acquisition consultant in a top consulting firm such as Accenture, Bain or Deloitte.
Don’t: Post-MBA I wish to be in a senior role in a reputed consulting firm.
Do: In long-term I want to start a boutique consulting firm focused on marketing services for FMCG clients in developing countries.
Don’t: My long-term goal is to start a consulting firm.
Be as specific as possible. Do not worry. You can always change and choose a more befitting and promising role after MBA. However, for the MBA application you have to be specific. Show the reader that you are focused on your career goals.
Measureable: Your stated goals should be measurable. In the Example1above, the do one is not only specific but also measurable. It is easy to measure whether one has become an M&A consultant.
Attainable: Discuss your goals, which are achievable in the duration you are talking. In short-term goals do not say that you want to be the CEO of a multinational company. So be rational and discuss goals, which are practically attainable in the term you are discussing.
Relevant: Your carrier goals should be as relevant as possible to your previous work experience and...