Maruti Suzuki Eva Analysis

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INDIAN AUTOMOBILE SECTOR
CASE STUDY FOR MSIL EVA CALCULATION
BY AUTOMOBILE GROUP 1

Maruti Suzuki India Limited – Analysis report

AUTOMOTIVE MISSION PLAN
2006 – 2016*
To emerge as a destination of choice in the world for design and manufacturing of automobiles and auto components with output reaching a level of USD 145 Billion accounting for more than 10% of the GDP and providing additional employment to 25 million people by 2016 * Source - Society of Indian Automobile Manufacturers (Govt of India undertaking) Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

India – A Base For Compact Cars
Maruti Suzuki – • New car plant to make 250,000 cars per annum (total 10,00,000 cars/annum by 2010) • 10 new component JVs to support new diesel engine plant Hyundai• Increase capacity to 600,000 cars/ annum over next 1 year Nissan• Ashok Leyland and Nissan Motor Co Ltd signed a binding master Co-operation agreement (MCA) for formation of 3 JV companies supporting the Light commercial vehicle (LCV) business at an investment of USD 500 Million Tata Motors• New plant to manufacture 1,00,000 cars in West Bengal (Now scrapped) with an investment of USD 240 million Toyota• Target of 200,000 unit capacity by 2008 & already ,looking at the small segment Nissan-Renault• 50:50 JV to make 400,000 cars a year with an investment of over USD 1 Million. VW• Investing 400 million Euro in a new plant in Pune. Operations to start in second half of 2009. Honda• Investing USD 250 Million in new car plant in Rajasthan with capacity of 60,000 cars / Annum (First car to roll out in 2009) Ford• Plans to invest USD 500 million including expansion of Ford India’s current manufacturing facility in Chennai Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Segmentation - Industry Pie
MUV 14.76% C 6.10% A1 5.03%

MUV 15.58%

C 5.39%

A1 4.07%

A4, A5, A6 2.94%

A4, A5, A6 2.78%

A3 15.90%

A2 55.27%

A3 16.19%

A2 55.99%

April ~ Aug'07

April~ Aug'08
Maruti Suzuki India Limited – Analysis report

Maruti Suzuki India Limited – Analysis report

Passenger Cars Pie
FORD 2.73% TOYOTA SKODA 0.61% 0.92% NISSAN 0.03% M&M 2.07% MERC 0.18% FORD 1.98% TOYOTA SKODA 0.26% 1.52% MERC HONDA 0.25% 3.63% HM 0.69% TATA 11.98% M&M NISSAN 1.46% 0.00% VOLVO 0.00% BMW 0.20% VW 0.06%

HONDA 4.44% HM 0.95% TATA 13.84%

HYUNDAI 15.97% GM 3.38% FIAT 0.31%

MSIL 54.57%
HYUNDAI 19.90% GM 3.62%

MSIL 54.08% FIAT 0.41%

April~Aug'07

April~ Aug'08
Maruti Suzuki India Limited – Analysis report

Industry Sales in current fiscal
284138

280000 240000 200000 160000 120000 80000 40000 0

272353

104543

79724

62956

69076

19040

16897

13647

19070

22142

10387

1364

Maruti

Hyundai

Tata

GM

Ford

Honda

Toyota

3041

MM

2008

2007

Maruti Suzuki India Limited – Analysis report

10311

7461

Maruti Suzuki India Limited – Analysis report

- An Overview

MARKET EVOLUTION – Emergence of Maruti Udyog Limited
The automobile industry in India was established about 45 years ago. Till 1981, the automobile scenario, in India was characterized by stagnant technology and outmoded vehicle-design. The era of modernization in the automobile industry in India began with the launch of the Maruti Project in February 1981. Maruti Udyog Limited (MUL) was established as a Government Company in Feb. 1981 with the following objectives:   

Modernization of Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles, which was necessary for economic growth. Maruti Suzuki India Limited – Analysis report

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Milestones: Model Launches
M800: 1983 Omni: 1984 Gypsy: 1985 M1000: 1990 Esteem: 1994 Zen:...
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