Marriott's Growth in China and Brilliant Hr Strategy

Topics: Marriott International, J. Willard Marriott, J. W. Marriott, Jr. Pages: 7 (2134 words) Published: October 11, 2010
Research Paper

Marriott’s Growth in China and Brilliant HR Strategy

In 2007 Marriott opened its 3000th property: a luxurious 23-story, 588-room JW Marriott Hotel in Beijing China. By the opening of the 2008 Olympics, Marriott expected to operate 11 hotels in Beijing to help accommodate an estimated two million visitors and another 20 Marriott International-branded hotels were planned for China through the current year. The newest addition is the exciting and deluxe 368-room Renaissance Tianjin Lakeview Hotel that “blends distinctive modern designs with a touch of local flair. (4)”

Today, Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. Marriott's recent growth in China is part of a global expansion that also includes reorganizing the company's various brands and adding innovative brands to attract new customer segments.

JW Marriott

The company is led by J.W. Marriott, Jr. He is Chairman and Chief Executive Officer of Marriott International, Inc. “His leadership spans more than 50 years, and he has taken Marriott from a family restaurant business to a global lodging company with more than 3,100 properties in 67 countries and territories. (7)”

At an early age, Mr. Marriott “developed a passion for the business (7)” and worked in various positions in the “Hot Shoppes (7)” restaurant chain during his high school and college years.  “He joined the company full-time in 1956 and soon afterward, took over management of Marriott’s first hotel.  Mr. Marriott became executive vice president of the company, then its president, in 1964.  He was elected chief executive officer in 1972, and chairman of the board in 1985. (7)”

He began changing the company in the late 1970s from “hotel ownership to property management and franchising. (7)”  Many regarded him as a lodging innovator. His tactical decision allowed the company to accelerate its expansion and broaden its leadership position.   “Mr. Marriott has also worked to compile a family of 18 lodging brands that range from limited service to full service luxury hotels that meet the needs of any traveler. (7)”

Part of Mr. Marriott’s vision for the company is the development of a highly skilled and diverse workforce. His vision and hard work have developed Marriott International into a “great place to work and for its commitment to diversity, social responsibility and community engagement.  It has consistently been named to Fortune’s lists of most admired companies, best places to work and top companies for minorities. (3)”

JW’s diversity and inclusion vision can be summed up in his own words:

“We are broadening how we think about global diversity and inclusion, reaching across cultural borders to compete for customers and talent worldwide. In this competitive marketplace, we must continue to embrace the unique talents and experiences of our employees-who speak more than 50 languages in 66 countries and territories-to help us meet the changing needs of our customers. (3)”

- J.W. Marriott, Jr., Chairman & CEO

Jimmie Paschall and Diversity Outreach

Marriott named Jimmie Paschall Global Diversity Officer in 2008, to head the company’s diversity outreach inside and outside of the U.S. In her newly created role, Paschall was give the task of broadening Marriott’s award-winning diversity initiatives among the company’s workforce, owners and franchisees, suppliers and customers. JW Marriott has great confidence in her abilities stating, “We are very pleased to have Jimmie rejoin Marriott to lead the company’s diversity efforts. With her charisma, leadership and organizational skills, she is the ideal person to chart new territory and expand the company’s vision of inclusiveness. (3)”

Jimmie’s thoughts on diversity and inclusion can be summed up in her statement:

“Our business is all about people. That’s why we view our “spirit to serve”...
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