Marketing Terms

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·Visual merchandising: is the activity and profession of devloping the floor plans and threedimensional displays in order to maximize sales. Car display with fine looking cars. ·Display window: visual presentaion of merchandise for sale that is serperated from customers. Often by a glass window. Nike having a mannequin with clothing on. ·Gondola: a multishelved display unit often in supermarkets and by mass merchandisers of prepackaged goods. Shelf with chips. ·Display rack: An adjustable, often portable from which merchandise for sale is put out for display. Could be free standing, attached to ceiling or walls. A stand holding coats for sale. ·Table display: A table that holds merchandise for sale. A table. ·Dump display: A display of low-priced goods for sale piled into baskets or bins. Used clothes for sale in a basket. ·Package display: A display of goods that are stacked at one area of the store in their original package or carton. Printers in their boxes stacked in the electronics section. ·Ledge display: A display of goods placed on a wall ledge, escalator housing, ceiling, support pillar, or wasted space. Often used for seasonal displays. Chocalates placed on a pillar that supports the ceiling. ·Platform display: A display of heavy items on a low cabinet, bunky or raised flat. Mannequin sitting on a cabinet displaying clothing. ·Showcase: a closed display, usually holding small or expensive items. Usually covered by glass. A jewelry store with necklaces in glass casing. ·Archiectural display: Specially constructed display to suit a particular display need. Used to show for sale for use in homes. Display of special kinds of hardwood. ·Colour wheel: Circle of colours. 3 primary, 3 secondary and 3 intermediate colours. ·Primary colours: Red yellow and blue.

·Secondary colours: Green orange and purple.
·Intermediate colours: yellow-orange, red-orange, red-purple, blue-purple, turqoise, lime ·Tone: lightness or darkess of a colour.
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