Marketing Strategy of Vinamilk Corp.
Marketing strategy of Vinamilk CORP
The brand name "Vinamilk“most powerful brand was voted as a "famous brand" and a group of 10.
Strong domestic distribution .
WEAKNESS
Materials accounting for percentage of 60% - 70% product price should the price increase.
Currently, buying fresh milk from households provided about 25% of raw materials for the company left most is imported.
Risks associated with raw materials, the company may face risks of exchange rate.
MARKET SHARE
75% of the milk market share in Vietnam.
CUSTOMERS ANALYSIS
Anybody has demands.
The rate of malnutrition.
COMPETITOR ANALYSIS
Having many Competitors of the company.
Market share of these company is less than Vinamilk company.
COLLABORATORS
Dairy farms are the strategic partners.
Some of companys which are Vinamilk company.
I. Product
1. Product Category
Products of Vinamilk very diverse and rich in species with over 200 items of milk and dairy products: milk, milk powder, nutrition powder, fresh milk, cream, yogurt, cheesecake.
And other products such as: soy milk, fruit juice, bread, coffee, bottled water, tea, chocolate dissolves. * By Product Revenue Structure:
Revenue breakdown:
+ Condensed 34%
+ Milk 26%
+ Milk powder, ready-to-eat cereal 24%
+ Yogurt 10%
+ Other Products 6%
The proportion of revenue product lines in the 2009-2010 period could change the direction of the share of revenue from water and powdered milk products will increasingly become the most important product; proportion of business collection of milk and yogurt will be lower due to market growth potential of the large milk powder and liquid milk products than other products.
2. Design, packaging
The company did not hesitate to pour investment in packaging costs. Even after this campaign, Vinamilk can take advantage of the sale price, offset stronger sales increased and consumers remember the brand more.
In preparation for the holiday season, New Year, Vinamilk not hesitate for
The brand name "Vinamilk“most powerful brand was voted as a "famous brand" and a group of 10.
Strong domestic distribution .
WEAKNESS
Materials accounting for percentage of 60% - 70% product price should the price increase.
Currently, buying fresh milk from households provided about 25% of raw materials for the company left most is imported.
Risks associated with raw materials, the company may face risks of exchange rate.
MARKET SHARE
75% of the milk market share in Vietnam.
CUSTOMERS ANALYSIS
Anybody has demands.
The rate of malnutrition.
COMPETITOR ANALYSIS
Having many Competitors of the company.
Market share of these company is less than Vinamilk company.
COLLABORATORS
Dairy farms are the strategic partners.
Some of companys which are Vinamilk company.
I. Product
1. Product Category
Products of Vinamilk very diverse and rich in species with over 200 items of milk and dairy products: milk, milk powder, nutrition powder, fresh milk, cream, yogurt, cheesecake.
And other products such as: soy milk, fruit juice, bread, coffee, bottled water, tea, chocolate dissolves. * By Product Revenue Structure:
Revenue breakdown:
+ Condensed 34%
+ Milk 26%
+ Milk powder, ready-to-eat cereal 24%
+ Yogurt 10%
+ Other Products 6%
The proportion of revenue product lines in the 2009-2010 period could change the direction of the share of revenue from water and powdered milk products will increasingly become the most important product; proportion of business collection of milk and yogurt will be lower due to market growth potential of the large milk powder and liquid milk products than other products.
2. Design, packaging
The company did not hesitate to pour investment in packaging costs. Even after this campaign, Vinamilk can take advantage of the sale price, offset stronger sales increased and consumers remember the brand more.
In preparation for the holiday season, New Year, Vinamilk not hesitate for