marketing strategies of state bank of india

Topics: Banks of India, Bank, Central bank Pages: 3 (668 words) Published: October 11, 2014
1. 1 CONTENTS Chapter 1………………………………………………………………………….. 2-15 Company Profile  Overview…………………………………………………………………... 2-3 History……………………………………………………………………... 3-11 Competitors…………………………………...………………………….... 11-12  Strength/Opportunity & weakness/Threats……………………………. 12-13  Different Products……………………...………….………………………. 14-15 Chapter 2………………………………………………………………………….. 16-48  Introduction to Advance Product...…………………………….…………… 16  SBI Advance Product.…………………………………………………….... 17-47  Research objectives…………………………………………...…………… 48 Chapter 3………………………………………………………………………… 49-50  Research Methodology………………………………………… 49  Sampling Technique…………………………………… ……... 49  Data Collection, analysis & interpretation…………………………………. 50 Chapter 4 ………………………………………………………………………... 51-59  Analysis of data Chapter 5………………………………………………………………………....  Findings…………………………………………………………………… 60-61  Suggestion & Recommendation……………………………………...….. 61-62  Conclusion………………………………………………………………… 62-63 Annexure (Questionnaire)………….…………………………………………… 64 -67 Bibliography………………………………………………………………….…... 67

2. 2 CHAPTER- 1 COMPANY PROFILE COMPANY OVERVIEW:- State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December 2013, it had assets of US$388 billion and 17,000 branches, including 190 foreign offices, making it the largest banking and financial services company in India by assets. State Bank of India is one of the Big Four banks of India, along with ICICI Bank, Punjab National Bank and Bank of Baroda. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent. Bank of Madras merged into the other two presidencies banks—Bank of Calcutta and Bank of Bombay—to form the Imperial Bank of India, which in turn became the State...
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