Marketing Research Proposal on Cat's Eye

Topics: Marketing, Research, Marketing research Pages: 4 (886 words) Published: March 10, 2012
h Research Topic
Decreasing trend of cats eye’s popularity in men’s wear
Fashion wear has become very much popular in Bangladesh. Therefore the fashion wear industry has made a significant growth over past years. ‘Cats Eye’ has been a re-known name in the fashion house in this regard. For years, ‘Cats Eye’ has been able to attract both young and old consumers and the fashion house has grabbed a large market. However, in spite its popularity in the country, there exists a few questions and challenges in front of ‘Cats Eye’ about which they need to rethink and those challenges have become our purpose of the research. As it is a marketing research course it is important to have a little knowledge of what exactly is a marketing research. According to the book, marketing research is the systematic identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems in marketing. A set of six steps defines the tasks to be accomplished in conducting a marketing research study. These steps include problem definition, development an approach to the problem, research design formulation, fieldwork, data preparation and analysis, and report preparation and presentation. Here, we will present the Market Research of ‘Cats Eye’ with increasing syndicate of different Fashion Houses in Bangladesh and it is some extent true that ‘Cats Eye’ is encountering a downfall in its popularity. Clothing brands in Bangladesh are drawing to a wider span of consumers over the last decade as they continue to offer fashion-rich items that conform to native tastes. The affordable pricing range of the clothes has also been a key factor for the local brands’ growing popularity, especially among the youth. Hence in this research it is our point of concern, to validate whether Cats Eye’s popularity is being affected by the abundant supply of fashion houses these...
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