Marketing Research on Red Bull Energy Drink in Vietnam Market

Topics: Energy drink, Dietrich Mateschitz, Red Bull Pages: 4 (1504 words) Published: November 8, 2011
Marketing Research on Red Bull Energy Drink in Vietnam Market – World Essay

1 – Objective:
Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 - Targets:

In this research, Customers, market share and Advertising are focused most. Through 3 Literature reviews, more information about Customers, Market share and Advertising will discoed. 3 – Stakeholder:

Supplier: Absolutely compliance all regulations in the contract between producer and supplier about timely and the quality raw materials as well as payments. The common purpose is getting benefit.  The supplier can get benefit from selling raw materials while Red Bull Vietnam get from selling finished products Distribute Channels: Producer can not go every where to sell their products. They need to the helps from distribute channels include representatives, wholesalers and retailer. These distribute channels can be discount from producer depend on their agreement. Union: is an organization which can protect the benefits of staffs and workers in company. Red Bull also try to care for the life of staffs and workers, invest money to improve the skills of workers, make them feel free when working, bring the best effectiveness for production Government: A legal company is that is not only unlawful, but also full implementation of obligations with the government. It is taxation. This is a condition for government to consider the legitimacy of that company Beside that, there are some organizations such as Vinatas_ The Standard and protect consumers Vietnam which will representing for consumers and protect for the benefits of consumers when their benefits were violated....
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