________________________________________ Global Marketing Case Study - “Red Bull: The global market leader in energy drinks is considering further market expansion.” ________________________________________
Ann Bendroth Date: 29.05.2009
Global Marketing – Case Study – Red Bull ____________________________________________________________
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Table of Content
1.0 Purpose of the case study .................................................................................... 3 1.1 Company introduction........................................................................................... 3 2.0 Red Bull´s marketing strategy............................................................................... 3 2.1 Target market ....................................................................................................... 3 2.1.1 Definition of Red Bulls´s early adopters............................................................. 3 2.2 Positioning ............................................................................................................ 4 2.3 Marketing concept applied to the first launches.................................................... 4 2.4 Market strategies .................................................................................................. 5 2.5 Marketing mix and 4 P´s ....................................................................................... 5 2.5.1 Product........................................................................................................... 5 2.5.1.1 Extended product line – Red Bull Simply Cola ............................................ 6 2.5.2 Price............................................................................................................... 6 2.5.3 Distribution ..................................................................................................... 7 2.5.4 Promotion – Advertising... [continues]
Ann Bendroth Date: 29.05.2009
Global Marketing – Case Study – Red Bull ____________________________________________________________
_______
Table of Content
1.0 Purpose of the case study .................................................................................... 3 1.1 Company introduction........................................................................................... 3 2.0 Red Bull´s marketing strategy............................................................................... 3 2.1 Target market ....................................................................................................... 3 2.1.1 Definition of Red Bulls´s early adopters............................................................. 3 2.2 Positioning ............................................................................................................ 4 2.3 Marketing concept applied to the first launches.................................................... 4 2.4 Market strategies .................................................................................................. 5 2.5 Marketing mix and 4 P´s ....................................................................................... 5 2.5.1 Product........................................................................................................... 5 2.5.1.1 Extended product line – Red Bull Simply Cola ............................................ 6 2.5.2 Price............................................................................................................... 6 2.5.3 Distribution ..................................................................................................... 7 2.5.4 Promotion – Advertising... [continues]
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"Case Study Red Bull - Further Market Expansion." StudyMode.com. 11, 2009. Accessed 11, 2009. http://www.studymode.com/essays/Case-Study-Red-Bull-Further-249910.html.
