Marketing-Pricing Cases
Pricing
Course Module in Marketing Management
Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included, as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review, background notes, and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not? 3. Value-Based Pricing Atlantic Computer: A Bundle of Pricing Options (HBP Brief case) Alternative: Curled Metal Inc.-Engineered Products Division 4. Pricing Structure Virgin Mobile USA: Pricing for the Very First Time Alternative: XM Satellite Radio (A) American Airlines, Inc.: Revenue Management Dolan & Gourville Bell & Nashem Steenburgh & Avery 506021 190008 511028 2005 1989 2010 10p 8p 8p ---Author Product Number Publication Year Pages Teaching Note
Gourville Gourville & Wu King & Naraynadas
599114 597028 500068
1999 1997 2000
12p 24p 9p
-597082 --
Bharadwaj & Gordon Shapiro & Cespedes
2078 709434
2007 2008
10p 14p
2079 709501
McGovern Godes & Ofek
504028 504009
2003 2003
19p 25p
504108 504082
5. Yield Management and Revenue Pricing Dhebar & Brandenburger 190029 1989 13p 190192
Alternative: Priceline.com: Name Your Own Price Supplement 1: How To Reap Higher Profits with Dynamic Pricing
Course Module in Marketing Management
Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included, as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review, background notes, and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not? 3. Value-Based Pricing Atlantic Computer: A Bundle of Pricing Options (HBP Brief case) Alternative: Curled Metal Inc.-Engineered Products Division 4. Pricing Structure Virgin Mobile USA: Pricing for the Very First Time Alternative: XM Satellite Radio (A) American Airlines, Inc.: Revenue Management Dolan & Gourville Bell & Nashem Steenburgh & Avery 506021 190008 511028 2005 1989 2010 10p 8p 8p ---Author Product Number Publication Year Pages Teaching Note
Gourville Gourville & Wu King & Naraynadas
599114 597028 500068
1999 1997 2000
12p 24p 9p
-597082 --
Bharadwaj & Gordon Shapiro & Cespedes
2078 709434
2007 2008
10p 14p
2079 709501
McGovern Godes & Ofek
504028 504009
2003 2003
19p 25p
504108 504082
5. Yield Management and Revenue Pricing Dhebar & Brandenburger 190029 1989 13p 190192
Alternative: Priceline.com: Name Your Own Price Supplement 1: How To Reap Higher Profits with Dynamic Pricing