Marketing Plan of H&M
H & M CLOTHING INDUSTRY
H&M or Hennes and Mauritz AB a very popular retail company located in Sweden this company is highly known to provide stylish clothing for men and women including children and teen- agers. Their success brought them to expand at least in 40 countries located all over the world and as of today they have already employed at least 87,000 employees around the world. All the designs came from various countries throughout Asia and Europe but the final merchandising plan will largely came from their main office in Sweden employing the designs of their famous fashion industry icons. Owned and operated by Erling Persson in 1948 by selling clothes for lady’s and later expanded in 1968 to full clothing lines for both men and women. Erling entrepreneurial legacy has been passed on to his son Estefan in 1990 until today their company has been fully recognized as a strong brand in the clothing industry especially in European country where it has originated. Since H& M is a multi-cultural business they have included a fashionable and fun working relationship as part of their cultural working environment to bring about their talents and fashion sense, they also incorporate highly technological advancement process using advance machineries in cutting and sewing their clothing. They have produced excellent workers to handle such machineries from different nationalities beyond differences to gather the best performer all over the world. They have an open door policy so that employees can participate in discussion and exercise fair salaries and wages among them. This has contributed largely to tax revenue generation among countries that they have served. H & M caters to a broad spectrum of customers with a varied selection of products lines depending on the customer’s preferences and seasonal aphttp://ivythesis.typepad.com/term_paper_topics/2011/06/marketing-plan-of-hm.html#ixzz2BW2oVxyH 第 1...