Marketing Plan of Toyota

1. Executive Summary

Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment.   And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system.
The report begins with the introduction of the company where brief background information on the company and discussion of the market in which the Toyota Company operates is explained.
A current Situation Analysis is conducted which gives a better understanding of Toyota, its different products, competitors and different environments in which it operates. After considering the internal and external environment a SWOT Analysis is conducted which tells us the   strengths, weakness, opportunities and threats of the business environment.
On the basis of these factors the critical issues are identified and marketing objectives and strategies have been defined. Towards the end a recommendation of change and implementation plan has been developed to improve the product.   The report contains different graphs which show the current position of the company and the performance of the product in the current market.

  2. Table of Contents

1. Executive Summary 2
2. Table of Contents 3
3. Introduction 4
4. Mission Statement 5
5. Situation Analysis 6
a. Internal Environment 6
i. Products 6
ii. Financial and non-financial situation 6
iii. Channels 8
b. External Environment 9
i. Markets 9
ii. Competitive environment 9
iii. Economic environment 9
iv. Demographic environment 10
v. Social and Cultural environment 11
vi. Political and legal environment 11
vii. Technological environment 12
c. SWOT analysis 13
d. Critical issues 14
6. Marketing Objectives 15
7. Marketing Strategies 16
a. Target Markets 16
b. Product strategies 16
c. Pricing... [continues]

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