Marketing Plan of Toyota
1. Executive Summary
Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system.
The report begins with the introduction of the company where brief background information on the company and discussion of the market in which the Toyota Company operates is explained.
A current Situation Analysis is conducted which gives a better understanding of Toyota, its different products, competitors and different environments in which it operates. After considering the internal and external environment a SWOT Analysis is conducted which tells us the strengths, weakness, opportunities and threats of the business environment.
On the basis of these factors the critical issues are identified and marketing objectives and strategies have been defined. Towards the end a recommendation of change and implementation plan has been developed to improve the product. The report contains different graphs which show the current position of the company and the performance of the product in the current market.
2. Table of Contents
1. Executive Summary 2
2. Table of Contents 3
3. Introduction 4
4. Mission Statement 5
5. Situation Analysis 6
a. Internal Environment 6
i. Products 6 ii. Financial and non-financial situation 6 iii. Channels 8
b. External Environment 9
i. Markets 9 ii. Competitive environment 9 iii. Economic environment 9 iv. Demographic environment 10
v. Social and Cultural environment 11 vi. Political and legal environment 11 vii. Technological environment 12
c. SWOT analysis 13
d. Critical issues 14
6. Marketing Objectives 15
7. Marketing Strategies 16
a. Target Markets 16
b. Product strategies 16
c. Pricing
Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system.
The report begins with the introduction of the company where brief background information on the company and discussion of the market in which the Toyota Company operates is explained.
A current Situation Analysis is conducted which gives a better understanding of Toyota, its different products, competitors and different environments in which it operates. After considering the internal and external environment a SWOT Analysis is conducted which tells us the strengths, weakness, opportunities and threats of the business environment.
On the basis of these factors the critical issues are identified and marketing objectives and strategies have been defined. Towards the end a recommendation of change and implementation plan has been developed to improve the product. The report contains different graphs which show the current position of the company and the performance of the product in the current market.
2. Table of Contents
1. Executive Summary 2
2. Table of Contents 3
3. Introduction 4
4. Mission Statement 5
5. Situation Analysis 6
a. Internal Environment 6
i. Products 6 ii. Financial and non-financial situation 6 iii. Channels 8
b. External Environment 9
i. Markets 9 ii. Competitive environment 9 iii. Economic environment 9 iv. Demographic environment 10
v. Social and Cultural environment 11 vi. Political and legal environment 11 vii. Technological environment 12
c. SWOT analysis 13
d. Critical issues 14
6. Marketing Objectives 15
7. Marketing Strategies 16
a. Target Markets 16
b. Product strategies 16
c. Pricing
References: * Kotler, Brown, Adam , Burton, ed. (2007), Marketing, Frenchs Forest: Pearson Education Australia. I. Bibliography * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 9th November, 2009, < http://www.toyota.com.au/about/company> * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 9th November, 2009, * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 9th November, 2009, * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 9th November, 2009, * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 9th November, 2009, * Toyota 2009, Toyota Motor Corporation Australia Limited 2009 Sustainability Report, Toyota, Australia viewed 10th November, 2009 * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 10th November, 2009, * Toyota 2009, Toyota Motor Corporation Australia Limited, Australia, viewed 10th November, 2009, * Car Sales.com Limited 2009, Toyota Prius (2003-) (October 2003), Car Sales.com Limited 2009, Australia, viewed 10th November, 2009, * ANDiDAS.com,2003, Toyota Prius; Marketing Communication Plan, ANDiDAS.com, UK, viewed 10th November, 2009, * Yahoo 2009,Yahoo Autos, Australia, viewed on 10th November, 2009, * Toyota Japan 2009, Technology, Toyota Motor Corporation, Japan, viewed 11th November, 2009, * vBulletin 2009, PriusChat Forums, PRIUSChat, Australia, viewed 11th November, 2009, * Toyota 2009, Hybrid Synergy Drive News, Toyota, Australia viewed 12th November, 2009 * Toyota 2009, The New Prius Uses an Improved Hybrid System and New Engine, Toyota, Australia viewed 12th November, 2009 * ConsumerAffair.com 2009 , Toyota Prius Battery Problem , Consumer Affair .com – Knowledge is Power , Australia, viewed 13th November, 2009, * Howard A