Marketing Plan for Sabra Group
International Marketing Plan for
SABRA GROUP
Presented to: Dr. Nehal Elnaggar
Presented By: Mohamed Sabra
Ahmed Farouk
Index * Introduction * Market vision * Mission * Goals * Classifying our customers according to Their Job, business sectors, country * The marketing strategy stages * SWOT Matrix * Competitive & Cooperative Tactics * Competitive Advantage * Pricing Strategy * Marketing Strategy * Customer Service for gaining loyalty * CRM system * SWOT for Dubai branch & pricing scheme
Introduction
The International Group for training (Sabra Group) Established in Egypt in July 2008 as the "International Center for Training", then changed the name to " The International Group for training (Sabra Group) “ in January 20, 2009.
Accredited as a Legal training center specialized at the national level of the Central Agency for Organization and Administration affiliated to the Prime of Ministers of Egypt in January 2010.
Marketing Vision * To be the Best specialized academy in the legal and administrative Sciences in the Arab world within 2015
Mission
Publishing the modern legal knowledge to Arab world by the most international modern legal theories using Hi-Tec and Professional trainers
Goals
Strategic * Developing the legal skills for Participants * Promote the legal experiences with the latest developments in the Arab World
Business * Annual Income of $250,000 * 2 mil $ annual Revenue * Organizing 10 International conferences yearly * Organizing 100 specialized courses and workshops in all gulf countries * Top 3 in Arabian market * Open new branch in Uae and Turkey
Tactical * Achieve over 2000 customer in 2013 * Achieve 50 In-house training course in 2013 * Hire total of 12 new full-time staff over next two years * Maintain greater than 95% customer satisfaction * Develop Online CRM software for managing your
SABRA GROUP
Presented to: Dr. Nehal Elnaggar
Presented By: Mohamed Sabra
Ahmed Farouk
Index * Introduction * Market vision * Mission * Goals * Classifying our customers according to Their Job, business sectors, country * The marketing strategy stages * SWOT Matrix * Competitive & Cooperative Tactics * Competitive Advantage * Pricing Strategy * Marketing Strategy * Customer Service for gaining loyalty * CRM system * SWOT for Dubai branch & pricing scheme
Introduction
The International Group for training (Sabra Group) Established in Egypt in July 2008 as the "International Center for Training", then changed the name to " The International Group for training (Sabra Group) “ in January 20, 2009.
Accredited as a Legal training center specialized at the national level of the Central Agency for Organization and Administration affiliated to the Prime of Ministers of Egypt in January 2010.
Marketing Vision * To be the Best specialized academy in the legal and administrative Sciences in the Arab world within 2015
Mission
Publishing the modern legal knowledge to Arab world by the most international modern legal theories using Hi-Tec and Professional trainers
Goals
Strategic * Developing the legal skills for Participants * Promote the legal experiences with the latest developments in the Arab World
Business * Annual Income of $250,000 * 2 mil $ annual Revenue * Organizing 10 International conferences yearly * Organizing 100 specialized courses and workshops in all gulf countries * Top 3 in Arabian market * Open new branch in Uae and Turkey
Tactical * Achieve over 2000 customer in 2013 * Achieve 50 In-house training course in 2013 * Hire total of 12 new full-time staff over next two years * Maintain greater than 95% customer satisfaction * Develop Online CRM software for managing your