Marketing Plan Final Project Gm522
Marketing Plan Project
Computer Business Consulting
Leiza L Martin
GM 522
Marketing
Keller Graduate School of Management
Prof. Ken Ninomiya
October 17, 2010
Marketing Plan
Executive Summary
Services Description, Situation Analysis
Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes design, installation and maintenance of e-commerce functions for small business market. Computer Business Consulting also intends to evaluate the accomplishment of each customer and follow up to make changes to improve the effectiveness of the each management.
This marketing plan will be the key to the development of Computer Business Consulting. The objectives of the company are to assist small business to understand better their software application. Other objective is to train the user employees in personalized form in the computer function and user’s software application. Assist the small business in the management of projects in order to improve its profits and reduces its cost.
Computer Business Consulting marketing plan will focus on smaller businesses that have limited resources to expend. With lower price Computer Business Consulting will be responsible for training costumer personnel in the use of the different administrative packages like Microsoft Offices, Window, and Internet. The personal will receive the training in job place so they do not have to go to the school after work. These characteristic will be making a difference with other consultancy companies or professional schools.
S.W.O.T. Analysis
The SWOT analysis will help Computer Business Consulting to know which are their strengths, weakness, opportunities, and threats.
Strengths:
* Expertise staff. * Personalized methods of training in computer application.
Computer Business Consulting
Leiza L Martin
GM 522
Marketing
Keller Graduate School of Management
Prof. Ken Ninomiya
October 17, 2010
Marketing Plan
Executive Summary
Services Description, Situation Analysis
Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes design, installation and maintenance of e-commerce functions for small business market. Computer Business Consulting also intends to evaluate the accomplishment of each customer and follow up to make changes to improve the effectiveness of the each management.
This marketing plan will be the key to the development of Computer Business Consulting. The objectives of the company are to assist small business to understand better their software application. Other objective is to train the user employees in personalized form in the computer function and user’s software application. Assist the small business in the management of projects in order to improve its profits and reduces its cost.
Computer Business Consulting marketing plan will focus on smaller businesses that have limited resources to expend. With lower price Computer Business Consulting will be responsible for training costumer personnel in the use of the different administrative packages like Microsoft Offices, Window, and Internet. The personal will receive the training in job place so they do not have to go to the school after work. These characteristic will be making a difference with other consultancy companies or professional schools.
S.W.O.T. Analysis
The SWOT analysis will help Computer Business Consulting to know which are their strengths, weakness, opportunities, and threats.
Strengths:
* Expertise staff. * Personalized methods of training in computer application.