Preview

Marketing Plan Chevrolet

Good Essays
Open Document
Open Document
2794 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan Chevrolet
Integrated Performance Appraisal
A performance appraisal is a review and discussion of an employee 's performance of assigned duties and responsibilities. The appraisal is based on results obtained by the employee in his/her job, not on the employee 's personality characteristics. The appraisal measures skills and accomplishments with reasonable accuracy and uniformity. It provides a way to help identify areas for performance enhancement and to help promote professional growth. It should not, however, be considered the supervisor 's only communication tool. Open lines of communication throughout the year help to make effective working relationships.
In Chevrolet each employee is entitled to a thoughtful and careful appraisal. The success of the process depends on the supervisor 's willingness to complete a constructive and objective appraisal and on the employee 's willingness to respond to constructive suggestions and to work with the supervisor to reach future goals.
In Chevrolet it is important for them to give the satisfaction of their customers as part of their business. As the company needed employees who will help them in obtaining their goals, they make sure to have excellent agents or dealers to gain more customers in market. The services which they offer to their buyers are based to the performances of their car dealers and agents who sell their products. As having an integrated performance appraisal, the Chevrolet handle their employees with a synchronization on their management that will help them to comprise more strategies, goals of the company and the right plan for them to be marketable in their business.
Chevrolet has their records of their sales on their cars and the level of performances of their dealers and agents. As managing a business that needed to sell in a high cost of prices but giving customers a satisfaction and good value of their products, the company needs to check and monitor the employee who sells and market the products.

You May Also Find These Documents Helpful

  • Powerful Essays

    The chosen business is Audi which there the Customers demands a high quality service which means before sale of the car, the actual process in the sale, and after sale service this helps the company retain their client. In this report you’ll see the writer has use some underpinning theories such as the Servqual Model, and Loyalty Ladder.…

    • 2099 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    BUS 303 Week 3 Assignment

    • 470 Words
    • 2 Pages

    The performance appraisal, when properly carried out, can help to fine tune and reward the performance of present employees. Strengths of the negotiated performance appraisal are its ability to promote candid two-way communication between the supervisor and the person being appraised and to help the latter take more responsibility for improving performance. In contrast, in the traditional performance appraisal, the supervisor acts more as a judge of employee…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Managers should conduct ride-a-long with each driver to observe their behavior and to rate their skills against others. The manager should document the observation. Mangers should always provide feedback in a timely manner. It should be taken to improve employee performance. According to Cascio (2013), behavior-oriented rating methods focus on employee behaviors, either by comparing the performance of employees to that of other employees or by evaluating each employee in terms of performance standards without reference to others. The results-oriented rating method is another great method to use. The company needs to have a way to do customer survey. Customer service is one of the most important skills that should be measured constantly. According to Cascio (2013), results-oriented rating methods place primary emphasis on what an employee produces; dollar volume of sales, number of units produced, and number of wins during a baseball season are examples. In other word a limo driver will be rated on how well his/her skills are with customer service. They are being rating and measured at all…

    • 1131 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The core problem being faced by Attock Refinery Limited is the inefficient appraisal system in the company. Performance appraisal is an extremely important tool in evaluating an employee’s overall performance and providing him/her with the necessary feedback in order to remove performance deficiencies. Now if the performance appraisal system is inefficient then how can employees be expected to improve their performance. There were various minor problems that led to this major problem but the most important minor problem was lack of training provided to appraisers who filled in the appraisal forms. The appraisal system used 1-5 rating scale and the appraiser had to give his/her comments to support his marking in order to explain why a certain employee scored low or high on a particular variable. They had to come up with long and descriptive sentences in order to justify their ratings but most of the time the appraiser failed to explain the marking or rating he gave the appraisee. Sometimes the remarks/comments never matched the rating given to the employee. The remarks could be very good but the score didn’t match the remarks. This created…

    • 904 Words
    • 4 Pages
    Good Essays
  • Best Essays

    BUS 357 Research Paper

    • 2491 Words
    • 10 Pages

    The purpose of this paper is to discuss the Toyota Motor Corporation from a global and international business standpoint so that the reader may understand why the company has become one of the largest automobile producing countries in the world. Toyota is an auto making company that has been around since the 1940s and has gradually made its way towards the top to become one of the largest industries in the world. The company has goals that they continually work to achieve, and also strong management practices that keep them slightly ahead of their competition. The leadership that Toyota pursues has a positive affect on where the company stands globally. The company also uses e-commerce, which has greatly benefitted the company in several ways. It has allowed the business to grow, as well as save them money and work more efficiently. Their organizational structure consists of teamwork between employees and the company stands behind having satisfied employees. After all, the most important philosophy that the company possesses states that the customer is the priority and the key to success is in its people.…

    • 2491 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Stonefield identified he wished to open his limousine service in Austin, Texas. The main goal for Mr. Stonefield is to provide first class transportation options for various customers by providing a unique limousine service with attention to every detail in its service. There is an anticipated net revenue for the first year of $50,000, and is expected to have a 5% increase in net revenue within the next few years. There is also an estimation of a 10% turnover rate. According to Atwood & Allen, the short term and long term goals are very realistic for the first few years. By creating the performance management framework, Landslide Limousine Service will establish a base in which the company will align its goals in creating employee loyalty, and setting the financial growth of the company. The structure of the business strategy must consist of effective employee skills, methods to measure skills performance, concentrate on skills gaps, and effective employee feedback. This will create proper communication between employees and management. Creating an environment where employees are comfortable approaching management with concerns can reduce mistakes which could result in customer being dissatisfied with the limousine service. Lastly, communication can also assist with identifying and correcting any problems with equipment which could reduce cost and will maximize the customers…

    • 1719 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Gm Research Paper

    • 2441 Words
    • 10 Pages

    Section two focuses on the marketing of GM. Marketing plays an important role to achieve company’s goals, objectives and it is even more pertinent in the sales of motor vehicles. They design different types of cars aimed toward individuals based on their income, age, family and occupation. This research paper mentions what types of marketing strategies are used by GM and how it affects its reputation and the financial outcome of these marketing strategies.…

    • 2441 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    530 Assignment 1

    • 807 Words
    • 3 Pages

    The business strategy of Ford Motors Company can be aligned with human resource management for it to obtain the results that it is trying to attain. In order for Ford Motors to align its business strategy with human resource strategy, it should determine its mission, goals and objectives and develop human strategies that should facilitate the accomplishment of its mission, objectives and goals (Liao, 2005). The company should hire employees that are competent and experienced in the auto industry. This can ensure that its employees have the required skills and expertise required to support its mission and goals. There should also be an elaborate training program for all its employees. The training program should be aimed at developing important skills in automotive industry. All the employees should be trained on various roles that are in line with the company mission and objectives such as providing quality services and ensuring enhanced customer care.…

    • 807 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Performance appraisal is considered a key tool for managerial needs of today’s organizations and is the process by which organizations evaluate job performance. A performance appraisal system usually requires a manager to rate each employee’s performance according to performance criteria’s that have already been established over a period of time. Performance appraisal systems also provide a basis for planning improvement as well as means for determining merit increases, transfers and even dismissals. The most important purpose or goal of the appraisal is to improve performance and hence productivity in the future. Performance appraisals allow employees to see where they are at and managers can get valuable information from employees to help them make employee's jobs more productive. As a result of appraisals, managers’ control over work and results may increase, problems can be identified early, employees are motivated by being allowed to input into and own their objectives, enhances communication, objective feedback given back to employees, facilitates decision making in regard to pay scale and promotion, centralized record of performances.…

    • 583 Words
    • 3 Pages
    Good Essays
  • Better Essays

    A performance appraisal is basically the same things as a performance of one’s work, a review, an evaluation, development discussion or way of measuring an employee’s work. Performance appraisals are conducted in order to measure career development and many companies have them regularly. Another way at looking at performance appraisals is as a way of measuring productivity. They are conducted to see organizational citizenship behavior, accomplishments, potential for future improvement, strengths and weaknesses, etc. (Manasa & Reddy, 2009). Performance appraisal data are collected in the three following ways: objective production, personnel, and judgmental evaluation. After conducting performance appraisal with employee/employees, the feedback is then given to them and factors such as career advancement, compensation, or demotion can be mentioned. This is very important in order to determine how companies are doing themselves, and whether they will continue to grow successfully or possibly fail.…

    • 1160 Words
    • 5 Pages
    Better Essays
  • Good Essays

    A performance appraisal is a process in which a rater or raters evaluate the performance of an employee. Feedback may occur throughout the workday, but many organizations also have a more formal process of providing feedback to employees. As stated by Jonathan Segal, “The performance appraisal lets top performers know, in a concrete way, how much they are valued by the organization. As such, it is a necessary component of a comprehensive employee retention program” (Segal, 2000). A few of the benefits those appraisal systems can provide are: communicating deficiencies, ensuring consistency, distinguishing among employees, recognizing valued performers, and communicating strategic vision. The performance appraisal process requires supervisors to take note of what is lacking in employee performance at least once a year. Without this process, supervisors may be hesitant to tell an employee that their work is not up to standards. It may also increase the potential for consistency by ensuring that all similarly situated employees are evaluated on the same criteria.…

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Toyota Marketing Plan

    • 4324 Words
    • 18 Pages

    The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership.…

    • 4324 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Human Resource (SHRM) management is human resource management with a strategic edge, linking both business strategy with human resource (HR) strategy of an organization. Human resource management has become an integral part of almost all the companies all over the world. Human resource management concerns not only how peoples are managed but also how managing people could maximize the competitive advantage in that market sector (Tyson, 1991 p2). Business strategies are defined as a strategy of a particular business unit (Tyson 2000, p66). Human resource(HR) strategy is a series of policies and programs designed to achieve a people management objective (Tyson, 2000 p66) .SHRM on a broader term is a overall sense of mission and direction, an appreciation in general terms of where the company is going and why. This may include articulation of core values, distinctive competencies and corporate vision. SHRM also focuses on translating the complex and dynamic set of internal and external variables, which an organization faces, into a future oriented framework which can then be implemented on a day to day basis (Watson, 1999). In the subsequent paragraphs, This study tries to explain why and how different automobile companies adopt different business and HR strategies. For this study focuses on works of two authors Porter (1980) who has classified business competitive strategy into three types: cost leadership, differentiation, and focus and of that of Schuler and Jackson (1987) who has classified business strategy into three types: cost reduction, innovation, and quality enhancement (Huang 1999). At the end it would try to reach at an particular point where by the help of the practical and secondary data it can identify the best HR and Business practices.…

    • 2427 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Performance Appraisal

    • 1327 Words
    • 5 Pages

    Appraisal is a procedure by which an organization assesses employee performance based on present standards . The main purpose of appraisals is to support managers effectively, staff companies and deal with human resources, and to develop efficiency . Being “part of an organization measurement process”, performance appraisals serve that purpose by showing employees how to improve their performance, establish goals for employees and helping managers to evaluate subordinates’ efficiency and take actions related to hiring, promotions, training, job design, compensation and terminations. In the last 30 years companies use the employee evaluations not only for administrative purpose, but also for motivational and organizational planning purposes.…

    • 1327 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Appraisal offers a valuable opportunity to focus on work activities and goals, to identify and correct existing problems, and to encourage better future performance. Thus the performance of the whole organization is enhanced.…

    • 1348 Words
    • 6 Pages
    Better Essays