Marketing Plan Chevrolet

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Integrated Performance Appraisal
A performance appraisal is a review and discussion of an employee's performance of assigned duties and responsibilities. The appraisal is based on results obtained by the employee in his/her job, not on the employee's personality characteristics. The appraisal measures skills and accomplishments with reasonable accuracy and uniformity. It provides a way to help identify areas for performance enhancement and to help promote professional growth. It should not, however, be considered the supervisor's only communication tool. Open lines of communication throughout the year help to make effective working relationships. In Chevrolet each employee is entitled to a thoughtful and careful appraisal. The success of the process depends on the supervisor's willingness to complete a constructive and objective appraisal and on the employee's willingness to respond to constructive suggestions and to work with the supervisor to reach future goals. In Chevrolet it is important for them to give the satisfaction of their customers as part of their business. As the company needed employees who will help them in obtaining their goals, they make sure to have excellent agents or dealers to gain more customers in market. The services which they offer to their buyers are based to the performances of their car dealers and agents who sell their products. As having an integrated performance appraisal, the Chevrolet handle their employees with a synchronization on their management that will help them to comprise more strategies, goals of the company and the right plan for them to be marketable in their business. Chevrolet has their records of their sales on their cars and the level of performances of their dealers and agents. As managing a business that needed to sell in a high cost of prices but giving customers a satisfaction and good value of their products, the company needs to check and monitor the employee who sells and market the products. Periodic reviews help the supervisors of Chevrolet gain a better understanding of each employee's abilities. The goal of the review process is to recognize achievement, to evaluate job progress, and then to design training for the further development of skills and strengths. A careful review will stimulate employee’s interest and improve job performance. The review provides the employee, the supervisor, the Vice President, and Human Resources a critical, formal feedback mechanism on an annual basis; however these discussions should not be restricted solely to a formal annual review. Annually, the appropriate supervisor evaluates each employee’s performance. In the case where an employee has changed jobs part-way through the appraisal period, both of the employee’s supervisors during the appraisal period should submit an appraisal of the employee’s performance. During the performance evaluation process, the most recent job description on file with Human Resources will be reviewed and updated if necessary, by both the employee and the supervisor. The Chevrolet employees are reviewed for a salary increase, annually. The amount of the salary increase pool of funds is recommended by the administration and approved by the Board of Trustees. The method for allocating funds is based on rewarding meritorious performance. Merit increases will be awarded on a pay-for-performance basis and are based on individual performance. When used as intended, a pay-for-performance structure achieves the goal of rewarding truly top performers with merit increases that match their achievements and contributions. These bases of performances of the employees are one way of recognizing the job that they worked hard for the company. The company wanted to increase the level of good quality services for their employees for them to have the loyalty of their customers. This reward to their dealers and agents are persuading them to enhance the ability and performances in marketing their products. The goal...
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