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Marketing Plan

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Marketing Plan
Why not, Peanut: “Mani ni Nening ” Executive Summary What: Peanut food products that are locally made in Iloilo When: 8th August, 2017 Where: Malls, school cafeterias, and others who are interested of our product.

How: In cooperation with Sarah’s Mother, who initially formulated this idea together with
Sarah herself, we will basically ask her if she could be part of our (our what hehhee:) WHY: tani my intro ni ang sa why ( for over a decade, Iloilo has been a local destination for both balikbayans and foreigners.) (and one of the things written on their bucket list are pasalubongs.? A trip wouldn’t be complete if you missed bringing home something from the place where you have been from. So these pasalubongs remind tourists or even locals going back abroad the experience and even give them a glimpse of the place’s history. )
The peanuts are locally grown in Iloilo, it is a way to promote Ilonggo products.
(Ngita ta isa ka place or uma di sa iloilo nga himuon ta as our supplier kag dira lang gd ta ya kuha sg peanuts. Maka promote pta sg CSR kay ang local farmers sang area nga na ma incentivize sila nga mag work. Oh dba guys. may farm man dai ash.)

ang thing about sa what sa babaw?.. ang “I­emphasize nga ang peanuts locally grown di sa iloilo”.... Kay dba pasalubong cnter ta? te kung mkwa ta supplier sg peanuts sa lain nga lugar, hindi na siya purely “ilonggo pasalubong”. gnbutang ko to sya sa what para hindi ta dpt malipat. Kung locally grown diri sa Iloilo, di pwede ang Antique.
Hambal ni Mama sa San Joaquin gid daw damo peanuts. part pa man sya sang Iloilo.

Products and Services:
­ Coated Peanuts
­ Salted Peanuts (skinless, spicy)
­ Roasted Peanuts
­ Mixed Peanuts

­ Peanut Butter
­ Peanut Polvoron
­ Peanut Brittle
­ Peanut Cake Bars
­ Peanut Butter Cake
­ Chocolate Peanut Butter Cake
­ Flavored Peanuts (cheese, bbq, adobo,etc.)
­ Bandi (may english ni?)
­ Peanut Butter Cookies
­ Cookies

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