Marketing Plan
EXECUTIVE SUMMARY
People nowadays experiencing different changes in our environment. One of this is our weather. Most of the times we experience hotness in the temperature. Everywhere you go feels like your always hit by sun because of the strong hotness coming from the sun. We can’t prevent being expose to the sun because of our daily activities like going to the market, school, office, etc. And we all know that too much exposure to the sun is can damage the body and harmful to the skin, and skin is important because it’s serves as a barrier to infection. So to help our skin from the harmful rays of sun, sun block and lotion is needed. Sun block protects our skin against sunburn and lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief introduction of NIVEA along with its history. And being one of the best lotion, it’s cost is much expensive than other brand that’s why not all can afford to buy it. So our objectives is to put lotion into sachet. In that case people will be convenient to carry it and can afford it.
INTRODUCTION
Nivea is a Global skin and body care brand own by the german company Beiersdorf.
The company began in 1911 when Beiersdorf developed the water in oil emulsifier as a skin cream with eucerit. Beiersdorf is one of their internationally leading companies for skin care it is very close to its consumer, offering them compelling, innovative products. Beiersdorf enjoy universal trust from NIVEA, one of the world’s largest skin care brand, to other internationally successful brands such as Eucerin, La Prairie, Labello,8X4, and Hansaplast/Elastoplast. With more than 125 years experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. Nivea cream was first introduced in 1911, it has more than 14 different kinds of products from sun care to facial
People nowadays experiencing different changes in our environment. One of this is our weather. Most of the times we experience hotness in the temperature. Everywhere you go feels like your always hit by sun because of the strong hotness coming from the sun. We can’t prevent being expose to the sun because of our daily activities like going to the market, school, office, etc. And we all know that too much exposure to the sun is can damage the body and harmful to the skin, and skin is important because it’s serves as a barrier to infection. So to help our skin from the harmful rays of sun, sun block and lotion is needed. Sun block protects our skin against sunburn and lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief introduction of NIVEA along with its history. And being one of the best lotion, it’s cost is much expensive than other brand that’s why not all can afford to buy it. So our objectives is to put lotion into sachet. In that case people will be convenient to carry it and can afford it.
INTRODUCTION
Nivea is a Global skin and body care brand own by the german company Beiersdorf.
The company began in 1911 when Beiersdorf developed the water in oil emulsifier as a skin cream with eucerit. Beiersdorf is one of their internationally leading companies for skin care it is very close to its consumer, offering them compelling, innovative products. Beiersdorf enjoy universal trust from NIVEA, one of the world’s largest skin care brand, to other internationally successful brands such as Eucerin, La Prairie, Labello,8X4, and Hansaplast/Elastoplast. With more than 125 years experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. Nivea cream was first introduced in 1911, it has more than 14 different kinds of products from sun care to facial