Marketing Muji
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COMPANY BACKGROUNDER
Established in 1980 in Japan, MUJI is a leader in developing and supplying consumer driven daily necessities including food, household goods and clothing. Founded by Masao Kiuchi, MUJI started as a private brand of the retail conglomerate The Seiyu Ltd. With nearly 5,000 employees, there are over 300 MUJI stores worldwide, currently with four in America. MUJI offers not only quality goods at reasonable price but also a “way of life.” Through their commitment to combining simplicity, sophistication and modernity, MUJI redefines luxury towards a no frills lifestyle of practicality and functionality. MUJI’s 40 products have grown to the present day into carrying over 7,000 products sold all over the world. With an exceptionally wide product mix, MUJI products range from baby clothes to beauty products to kitchenware. With over 5,000 items, MUJI especially excels in the department of furniture, interior textiles and other household goods that account for almost 55% of its total sales. Making a global impact through simplistic yet distinct designs, MUJI has been awarded five gold product design award by the International Forum Design in Germany. Further MUJI has had collaborative projects with notable international designers such as Konstantin Grcic, Jasper Morrison, James Irvine and Naoto Fukasawa. A selection of MUJI products are also featured and sold at the MoMA store, some listed as best sellers. The 4,350 square foot physical MUJI store in the New York Times Building on 40th and 8th Avenue is a spacious and prominent establishment in the heart of New York City. With clean open spaces, natural wood displays, large glass windows, walls, and shelving’s, the overall transparent and sleek appearance has a good presence from the sidewalk. MUJI stores are currently available in over 15 countries around the world including Indonesia, Ireland, Italy, Germany, Taiwan, Thailand, and Hong Kong. There are 200
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COMPANY BACKGROUNDER
Established in 1980 in Japan, MUJI is a leader in developing and supplying consumer driven daily necessities including food, household goods and clothing. Founded by Masao Kiuchi, MUJI started as a private brand of the retail conglomerate The Seiyu Ltd. With nearly 5,000 employees, there are over 300 MUJI stores worldwide, currently with four in America. MUJI offers not only quality goods at reasonable price but also a “way of life.” Through their commitment to combining simplicity, sophistication and modernity, MUJI redefines luxury towards a no frills lifestyle of practicality and functionality. MUJI’s 40 products have grown to the present day into carrying over 7,000 products sold all over the world. With an exceptionally wide product mix, MUJI products range from baby clothes to beauty products to kitchenware. With over 5,000 items, MUJI especially excels in the department of furniture, interior textiles and other household goods that account for almost 55% of its total sales. Making a global impact through simplistic yet distinct designs, MUJI has been awarded five gold product design award by the International Forum Design in Germany. Further MUJI has had collaborative projects with notable international designers such as Konstantin Grcic, Jasper Morrison, James Irvine and Naoto Fukasawa. A selection of MUJI products are also featured and sold at the MoMA store, some listed as best sellers. The 4,350 square foot physical MUJI store in the New York Times Building on 40th and 8th Avenue is a spacious and prominent establishment in the heart of New York City. With clean open spaces, natural wood displays, large glass windows, walls, and shelving’s, the overall transparent and sleek appearance has a good presence from the sidewalk. MUJI stores are currently available in over 15 countries around the world including Indonesia, Ireland, Italy, Germany, Taiwan, Thailand, and Hong Kong. There are 200