Marketing Mix of Frozena French Fries

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University of Tunis I
Faculty of Humanities and social Science of Tunis
Department of English

Frozena (French Fries ) marketing mix at Al Rihab Company for International Trade

Imen Bouhajeb
ID:07078022
An internship report presented in partial fulfillment of the requirements of the degree license vocational master of applied English language. Submitted to: Mrs. Lassadi Boutheina
November 2012

Acknowledgments:

I would like to express my sincere gratitude to my parents, my son, Mr Amir Wagih Saad my training supervisor at El Rihab company & my supervisor Mrs. Lassadi Boutheina in supporting me in my study.

Table of Contents:
Acknowledgments:………………………………………………………………………………p.2 Introduction………………………………………………………………………………………p4 I-Part one: Report
1.Description of the Internship and the company’s background…………………………...p 5-6 2.Activities accomplished during the internship……………………………………………...p 7-8 II- Part two:Frozena Marketing mix
1.Product…………………………………………………………………………………….p.9 2.Price………………………………………………………………………………………..p 10 3.Promotion………………………………………………………………………………….p11 4.Place……………………………………………………………………………………….p11 5 .Package……………………………………………………………………………………p12 III- Frozena SWOT analysis………………………………………………………………….p13 IV) .Frozena market share……………………………………………………………………..p14 III- Part 3 : Reflection……………………………………………………………………p15-19 Conclusion……………………………………………………………………………………... p20 Table of figures ……. ………………………………………………………………………...p 21 Bibliography…………………………………………………………………………………..p.22

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Introduction
This report is about my internship at Al Rihab company covering the period of two months from July to August 2012 El Rihab company is an Egyptian company was set up in 1982 and estimated to be 10000000.00 $.It exports Frozena French fries by 705600.00 $ per year the revenues are 30% that means 211680.00 $ that is only one item of its exports.The growing demand and lack of arab competition has attracted EL Rihab to producing frozen food especially French fries.It is constantly changing its processes and technologies to maintain its competitive advantage and provide customers with the optimized products and services.

In this report, I will talk about the marketing mix of Frozena product , analyse its strengths and weaknesses

I-Description of the Internship:
I did my internship in Al Rehab Company for International Trading from June to August 2012. 1.Company background
Al Rehab Company is one of the largest Egyptian Company in managing and developing industrial and agriculture projects. It exports commodities of industrial, agricultural engineering articles, building materials, and food stuff. It has a relevant experience in export of variant commodities and medicines. The company negotiates with their customers through their branches abroad in Tunisia, Sudan, and through other branches still under establishment and evaluation positioned in East Africa with assistance of the union COMESA (Common Market for East and South Africa).

Figure1.El Rihab Departments

El Rihab company has several departments in Egypt and I conducted my internship in the Export department in its branch in Tunisia

2.Activities accomplished during the internship
When I first arrived it was unclear to me exactly what my duties were to be.Through my supervisor Mr Amir Wagih Saad and other colleagues within Al Rihab I was able to understand what my work involved and to what extent I was to do it. I worked on marketing a specialized product that the company advised me to work on with its professional team. I helped in translating, writing marketing reviews & giving suggestions on what could be added to the promotion and...
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