Marketing Is an Art or Science?

Topics: Marketing, Coca-Cola, Marketing research Pages: 2 (800 words) Published: October 30, 2010
Marketing is an art and science
Before making any argument about this I would like to share my own view point MARKETING IS AN ART:
Yes it’s quite true that marketing is an art, or we can call it beauty of innovation, creativity and imagination. Marketing is a world where “dreams become realty”. Marketing is also an art because it involves non-verbal ways of communication processes that involve delicate and hidden messages for specific audience. I am calling marketing an art because it creates conscious and unconscious connections between consumer and advertising. To make my point clear I would like to give an example of DALDA, in the Dalda oil ad they use a tag line “JAHAN MAMTA WAHAN DALDA” what basically they try to do they just try to create a bond between DALDA and TRUST of mother. With the art of marketing they directly address their ultimate consumers because in any family women makes the decisions of food items. That result in conscious and unconscious emotional tie developed between consumer and product (brand). But the pieces of art can convey a range of meaning so it also depends on how it is received. So we can say marketing can be a (unique) experience but depending on the reaction of individual towards it. To enhance the feelings of individuals towards a product companies used many colors and these colors are also used to convey message in a much artistic way. For example if we examine the logo of COCA-COLA what they convey? When we think about the red color what is the first thing springs to mind love and power. That’s why the coca-cola selects this color for its logo because brightness and spark in colors brings attraction and elevate a product. So we can say “marketing is an art”.

After reading my points under art we assume that marketing is all about Art, but no it’s not. Marketing is a science because it’s all about satisfying the consumers. For this purpose companies use scientific models, scientific formulas and...
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