marketing essay
Unit 19
Essay
Review the changing perception in marketing planning?
Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.
Marketing is an ad Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Face book page or a Twitter account.
Marketing, too many business people, is simply selling at a larger scale.
The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence.
Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services.
The Four P's
Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P's starts with product considerations such as features, benefits, packaging and brand name that will make a product viable. Pricing issues must be decided with competition and profit in mind to properly position the item in the price-point hierarchy of similar products. Then the marketing plan must give details that will put the product in the right place, literally, for people to buy it. Only then can the plan deal with the types of promotions that will get the product attention in the marketplace. An example of the four P's approach would be a company that creates a superior vacuum cleaner with a sleek design. Then the company
Essay
Review the changing perception in marketing planning?
Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.
Marketing is an ad Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Face book page or a Twitter account.
Marketing, too many business people, is simply selling at a larger scale.
The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence.
Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services.
The Four P's
Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P's starts with product considerations such as features, benefits, packaging and brand name that will make a product viable. Pricing issues must be decided with competition and profit in mind to properly position the item in the price-point hierarchy of similar products. Then the marketing plan must give details that will put the product in the right place, literally, for people to buy it. Only then can the plan deal with the types of promotions that will get the product attention in the marketplace. An example of the four P's approach would be a company that creates a superior vacuum cleaner with a sleek design. Then the company