In order to achieve marketing involvement in product identification and promotion you should use the marketing tactics of price, place, product, and promotion. Price is the amount of money the customer will pay to obtain the product. The price will determine whether or not a product is in competiton with competitors which would either compete or penetrate with the market. Place is the companies activities that make the product available to target consumers. Granted, this will determine whether you will market direct using agents or distributors. Product means the goods and services combination the company offers to target markets. This tactic determines whether the product will be sold individually, or part of a bundle,... [continues]
Cite This Essay
(2006, 09). Marketing Concepts. StudyMode.com. Retrieved 09, 2006, from http://www.studymode.com/essays/Marketing-Concepts-94877.html
"Marketing Concepts" StudyMode.com. 09 2006. 09 2006 <http://www.studymode.com/essays/Marketing-Concepts-94877.html>.
"Marketing Concepts." StudyMode.com. 09, 2006. Accessed 09, 2006. http://www.studymode.com/essays/Marketing-Concepts-94877.html.