Marketing Communications Imc Plan
Huggies IMC Campaign
IMC Campaign
Huggies biodegradable “Enviros” Nappy Pants
Tom Naughtin, Eleanore Kiffer, James Tammesild, Ventsislav Stoev
Huggies IMC Campaign
IMC Campaign
Huggies biodegradable “Enviros” Nappy Pants
Internal analysis:
Kimberley Clark
Kimberly Clark is a multi-national corporation that provides basic essentials in health care and personal supplies for those of all ages. Kimberly Clark generates over 1 billion dollars annually within the Australian and New Zealand economy. They are one of top 300 companies in Australia, and employ 1871 employees. Huggies is one of the leading subsidiaries for Kimberly Clark. Huggies falls under the ‘tissues and other paper product manufacturing’ sector for which Kimberley Clark holds a 31.5% total market share. The tissue and paper products sector’s sales grew by 2.8% over the five years to 2010, which was an improvement compared with the revenue growth of 1.6% for the industry as a whole.
Industry Statistics | Industry Size 2010/2011 $ million | 2,963 | Industry Turnover Growth Rate 2010/2011 | -3.50 | Industry Concentration Level | Medium | Estimated Kimberly-Clark Pacific Holdings Market Share (%) | 31.50 | Number of Enterprises in Industry | 164 |
Huggies
Strengths
Huggies continue to remain one of the leading suppliers of children’s diapers, and have covered the nappy market spectrum as they offer nappies in various shapes and sizes; from waterproof swimming nappies, to extra-dry night nappies. They ensure that their research is updated and relative to parents today, and that they continually improve their existing product. One of the advantages of Huggies is that they hold 68% market share in the diapers industry. Due to the rapid evolution of marketing communication strategies, companies are forced to update their marketing schemes, and target their audiences in the most effective and efficient way. Huggies have continued to position themselves strongly
IMC Campaign
Huggies biodegradable “Enviros” Nappy Pants
Tom Naughtin, Eleanore Kiffer, James Tammesild, Ventsislav Stoev
Huggies IMC Campaign
IMC Campaign
Huggies biodegradable “Enviros” Nappy Pants
Internal analysis:
Kimberley Clark
Kimberly Clark is a multi-national corporation that provides basic essentials in health care and personal supplies for those of all ages. Kimberly Clark generates over 1 billion dollars annually within the Australian and New Zealand economy. They are one of top 300 companies in Australia, and employ 1871 employees. Huggies is one of the leading subsidiaries for Kimberly Clark. Huggies falls under the ‘tissues and other paper product manufacturing’ sector for which Kimberley Clark holds a 31.5% total market share. The tissue and paper products sector’s sales grew by 2.8% over the five years to 2010, which was an improvement compared with the revenue growth of 1.6% for the industry as a whole.
Industry Statistics | Industry Size 2010/2011 $ million | 2,963 | Industry Turnover Growth Rate 2010/2011 | -3.50 | Industry Concentration Level | Medium | Estimated Kimberly-Clark Pacific Holdings Market Share (%) | 31.50 | Number of Enterprises in Industry | 164 |
Huggies
Strengths
Huggies continue to remain one of the leading suppliers of children’s diapers, and have covered the nappy market spectrum as they offer nappies in various shapes and sizes; from waterproof swimming nappies, to extra-dry night nappies. They ensure that their research is updated and relative to parents today, and that they continually improve their existing product. One of the advantages of Huggies is that they hold 68% market share in the diapers industry. Due to the rapid evolution of marketing communication strategies, companies are forced to update their marketing schemes, and target their audiences in the most effective and efficient way. Huggies have continued to position themselves strongly