Marketing Plan- Pcc
Marketing Plan – Protective Carbon Coating
I. Executive Summary
Two enduring concerns for airline operators include the management of weight and the possibility of wiring malfunctions on airplanes. As a result, aircraft manufacturers are constantly seeking ways to address this problem for their customers. Wire manufacturers, in turn, are faced with constant commoditization of wire products and are seeking legitimate ways to differentiate themselves from their competition as they sell to aircraft manufacturers
. Protective Carbon Coating (PCC) is a patented process that applies a protective graphene coating to copper wire, protecting the wire from corrosion that can cause wire failure and enhancing the wire’s electrical conductivity. As a result of its superior conductivity, a smaller diameter PCC wire is able to perform the same job as a thicker, heavier conventionally-coated copper wire. Competitive coatings (beryllium or cadmium-copper alloys) are heavier, vulnerable to corrosion, and produce highly-regulated hazardous waste products during production. Substitute products, such as fiber-optic cabling and carbon nanotube wiring are limited in function or are not yet compatible with current wire interconnect standards. The target market will be wiring manufacturers that serve aircraft manufacturers. Because of its more reliable and lighter weight protective coating process, PCC will allow an aircraft wire manufacturer to differentiate itself in an otherwise commodity-like copper wiring market. PCC will be sold as a non-exclusive licensed process that provides the licensee with the technical knowledge, proprietary materials and training necessary to produce graphene-coated copper wire that meets FAA-certified standards.
A perceived value pricing strategy will support this position, as will promotion through demonstrations at major aircraft wiring tradeshows, advertising in trade magazines, and in direct sales. The objectives for the launch
I. Executive Summary
Two enduring concerns for airline operators include the management of weight and the possibility of wiring malfunctions on airplanes. As a result, aircraft manufacturers are constantly seeking ways to address this problem for their customers. Wire manufacturers, in turn, are faced with constant commoditization of wire products and are seeking legitimate ways to differentiate themselves from their competition as they sell to aircraft manufacturers
. Protective Carbon Coating (PCC) is a patented process that applies a protective graphene coating to copper wire, protecting the wire from corrosion that can cause wire failure and enhancing the wire’s electrical conductivity. As a result of its superior conductivity, a smaller diameter PCC wire is able to perform the same job as a thicker, heavier conventionally-coated copper wire. Competitive coatings (beryllium or cadmium-copper alloys) are heavier, vulnerable to corrosion, and produce highly-regulated hazardous waste products during production. Substitute products, such as fiber-optic cabling and carbon nanotube wiring are limited in function or are not yet compatible with current wire interconnect standards. The target market will be wiring manufacturers that serve aircraft manufacturers. Because of its more reliable and lighter weight protective coating process, PCC will allow an aircraft wire manufacturer to differentiate itself in an otherwise commodity-like copper wiring market. PCC will be sold as a non-exclusive licensed process that provides the licensee with the technical knowledge, proprietary materials and training necessary to produce graphene-coated copper wire that meets FAA-certified standards.
A perceived value pricing strategy will support this position, as will promotion through demonstrations at major aircraft wiring tradeshows, advertising in trade magazines, and in direct sales. The objectives for the launch