Marketing

Only available on StudyMode
  • Download(s) : 35
  • Published : December 16, 2012
Open Document
Text Preview
SWOT Analysis
Strengths
* Good value for money
* Parties always popular at Brunel
* Good and reliable suppliers
Weaknesses
* Not much expertise in the field
* Not a big funding to be able to expand outside of uni
* Summer holiday be a problem
Opportunity
* Expansion at the end of the year
* Increase in parties
* Buy a warehouse at the end of the year
Threat
* Competition may occur
* Might not always get the venue
PESTLE Analysis
Political: Every project has external politics. The external politics refer to those which the stakeholders do not control. These events include all political events like employment laws, tax policies, trade restrictions, trade reforms, environmental regulations, political stability, tariffs, etc.

Economic: This factor takes into consideration all events that affect the external economic environment. The external or macro-economic events include interstate taxes, embargoes, interest rates, economic growth, recession, inflation rate, exchange rate, minimum wage, wage rates, unemployment, cost of living, working hours, credit availability, financing availability, etc.

Sociological: The sociological factor takes into consideration all events that affect the market and community socially. Thus, the advantages and disadvantages to the people of the area in which the project is taking place also need to be considered. These events include cultural expectations, norms, population dynamics, healthy consciousness etc.

Technological: This factor takes into consideration all events that affect technology. Since technology often becomes outdated within a few months after it is launched, it is important to consider this. This factor could also take into consideration all barriers to entry in certain markets and changes to financial decisions.

Legal: This factor takes into consideration all legal aspects like employment, quotas, taxation, resources, imports and exports, etc....
tracking img