PROFESSOR: SANDRA PICCOLLO
BUS330: PRINCIPALS OF MARKETING
DECEMBER 17, 2012
What products and services will interest these new youths markets?
Youth Marketing is a term used in the marketing and advertising industry to describe
activities to communicate with young people, typically in the age range of 12 to 34. The
youth market is viewed as a difficult group to connect with and sell to, based on the
fragmented media landscape and young people's keen ability to identify and reject
marketing messages that lack creditability . Nonetheless, many brands market to youth by
offering relevant products and services while communicating a brand message in an
appropriate voice and tone. Successful brands marketing to youth have a foundation in or
association with key interests and drivers among youth: music, sports, fashion, video
gaming and technology, among others. I believe that the products that will interest our
your will be electronics and the newest fashion trends.
Compare and contrast the micro and macro environmental forces that can influence the
marketing strategies for these new products and services. A macro environment
comprises the external factors that can influence a business. These factors are often out of
the control or management ability of a company. Factors typically include economic,
demographics, political, and technological forces in business. The micro environment
comprises the company’s supplier, customers, marketing intermediaries and competitors.
The microenvironment consists of five major factors: the marketer’s internal
environment, the marketing channel used by firms, and the markets in which the firm
may be selling. In these markets for electronics and fashion for the new youth to
purchase they are going to heavily relay on supply and demand. The more the youth
wants , the more they going to make more of the product available.
Will marketers in these companies use similar marketing marketing strategies to
influence this group or will their strategies be different from western-based consuption
marketers? Explain your reasoning
The American Marketing Association defines marketing as "the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational objectives."
Marketers use an assortment of strategies to guide how, when, and where product
information is presented to consumers. Their goal is to persuade consumers to buy a
particular brand or product. Marketing in any country you go to will always be the same
when it comes to getting the product out to be brought.
What opportunity for u.s companies might you for see? Support your reasoning.
I can see U.S companies exporting product for a cheaper rate to sell in the U.S. Some
companies might even go overseas with their company to make the actually products for a
cheaper rate and get a high return on profit back. Employers are keen to evaluate their
work force against opportunities they foresee developing down the road. That means
weeding out stick-in-the-muds while hiring and promoting those with the forward-
looking skills and mindset that will be solid assets in an increasingly competitive global
In conclusion, the new generation of shoppers with be way more educated when it
comes to shopping and spending money wisely. As consumers we will purchase items
that will make us feel great and be in charge of what we spend.
Belch, George E., and Belch, Michael A. (1995)....
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