Market: Strategic Management and Adidas
Introduction adidas – a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
adidas Group (adidas) is one of the leading companies in global sporting goods industry with brands built on a passion for sports and a sporting lifestyle now. The company along with its subsidiaries involves in designing, developing, marketing and retailing of sports footwear, apparel and accessories. It also involves in manufacturing and retailing of various sporting gears, accessories, golf balls, and iron rods. The company offers products through adidas, Reebok, and About TaylorMade-adidas Golf brands. Adidas brand through adidas Sport Performance offers products in five categories namely, football, basketball, running, training and outdoor. adidas continuously improved the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations. adidas brand through adidas Sport Style offers authentic sportswear to the full spectrum of lifestyle consumers.
Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. Effective December 31, 2011, the adidas Group employed 46,824 people.
SWOT Analysis
SWOT is a tool that identifies the strengths,
adidas Group (adidas) is one of the leading companies in global sporting goods industry with brands built on a passion for sports and a sporting lifestyle now. The company along with its subsidiaries involves in designing, developing, marketing and retailing of sports footwear, apparel and accessories. It also involves in manufacturing and retailing of various sporting gears, accessories, golf balls, and iron rods. The company offers products through adidas, Reebok, and About TaylorMade-adidas Golf brands. Adidas brand through adidas Sport Performance offers products in five categories namely, football, basketball, running, training and outdoor. adidas continuously improved the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations. adidas brand through adidas Sport Style offers authentic sportswear to the full spectrum of lifestyle consumers.
Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity. Effective December 31, 2011, the adidas Group employed 46,824 people.
SWOT Analysis
SWOT is a tool that identifies the strengths,