Market Research on Chocolates
DATE :- 08/09/2008
CHOCOLATE MARKET ANALYSIS
NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A
NO. 1. 2.
CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION AMUL ANALYSIS 10.1 TARGET MARKET 10.2 MARKET SHARE 10.3 DISTRIBUTION 10.4 PRICING 10.5 ADVERTISING CONCLUSION REFERENCES
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INTRODUCTION
The Confectionery industry in India is approximately divided into: • Chocolates • Hard-boiled candies • Éclairs & toffees • Chewing gums • Lollipops • Bubble gum • Mints and lozenges The global chocolate market is worth $77 billion .The Chocolate market in India is estimated to be around 1500 crores growing at 18-20% per annum. The per capita consumption of Chocolate in India is 300 grams. Over 70% consumption takes place in urban markets. Chocolate sales have risen by 15% in 2007 to reach 36000 tonnes. Thus the chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. The global confectionery market is valued at $141 billion. The category is largely consumed in urban areas with a 73% skew to urban markets and a 27% to rural markets. Developed markets account for around 67% of the global market.
Global Confectionery Market Category Share by US Dollar Value ( percent )
14 Chocolate Candy 31 55 Gum
The organized segment of the Indian confectionery market is dominated by Nutrine confectionery and Parry confectionery, apart from the Indian arms of
CHOCOLATE MARKET ANALYSIS
NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A
NO. 1. 2.
CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION AMUL ANALYSIS 10.1 TARGET MARKET 10.2 MARKET SHARE 10.3 DISTRIBUTION 10.4 PRICING 10.5 ADVERTISING CONCLUSION REFERENCES
PAGE NO. 3 4 4 4 4 4 5 5 5 5 6 6 7 8 8 9 10 11 12 13 15 17 18 18 18 19 19 19 19 20
3
4 5
6 7 8 9 10
11 12
2
1.
INTRODUCTION
The Confectionery industry in India is approximately divided into: • Chocolates • Hard-boiled candies • Éclairs & toffees • Chewing gums • Lollipops • Bubble gum • Mints and lozenges The global chocolate market is worth $77 billion .The Chocolate market in India is estimated to be around 1500 crores growing at 18-20% per annum. The per capita consumption of Chocolate in India is 300 grams. Over 70% consumption takes place in urban markets. Chocolate sales have risen by 15% in 2007 to reach 36000 tonnes. Thus the chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. The global confectionery market is valued at $141 billion. The category is largely consumed in urban areas with a 73% skew to urban markets and a 27% to rural markets. Developed markets account for around 67% of the global market.
Global Confectionery Market Category Share by US Dollar Value ( percent )
14 Chocolate Candy 31 55 Gum
The organized segment of the Indian confectionery market is dominated by Nutrine confectionery and Parry confectionery, apart from the Indian arms of
References: • http://www.hinduonnet.com/businessline/iw/2001/07/22/05h dline.htm • http://msnmoney.brand.edgaronline.com/EFX_dll/EDGARpro.dll?FetchFilingHTML1?ID=5859162&S essionID=jD3hWZnjVRJFbg9 • http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_9/a i_n27399632 http://www.cadburyindia.com/cadtoday/company.asp • • • • • • • • • • • • http://www.icmrindia.org/casestudies/catalogue/marketing%20commun ications/CLMC007.htm http://www.nestle.in/ChocolatesConf.aspx?OB=4&id=101 http://www.thehindubusinessline.com/2002/07/03/stories/20020703007 60600.htm http://www.businessweek.com/globalbiz/content/jan2008/gb20080117_69287 6.htm http://www.indiantelevision.co.in/tamadex/y2k8/aug/tam34.p hp http://fmcgmarketers.blogspot.com http://www.livemint.com/2007/09/09235840/Cadbury-hopes-to-cash-in-onye.html http://www.icmrindia.org/casestudies/catalogue/marketing%20communic ations/CLMC007.htm http://www.business-standard.com/india/storypage.php?autono=297576 http://www.scribd.com/doc/1404803/HDFC20080122NestleIndia www.cadburyindia.com www.nestle.in www.amul.com 20