Market Research for Videocon Dth

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SUMMER TRAINING REPORT ON
“COMPARATIVE STUDY OF DTH SERVICES AND CABLE TV NETWORK”

Submitted in partial fulfillment of requirement of
Post Graduate Diploma in Management
(PGDM-IB)

SUBMITTED TO:- SUBMITTED BY :- Ms. SEEMA AGGARWAL ANKUR SRIVASTAVA O5/PGDM-2011(IB)/19
JAGANNATH INTERNATIONAL
MANAGEMENT SCHOOL, KALKAJI, NEW DELHI
July 2012

DECLARATION

I, MR. ANKUR SRIVASTAVA hereby declare that this project report is the record of authentic work carried out by me during the period from 7 May 2012 to 14 July 2012 and has not been submitted earlier to institute for the award of any degree/diploma etc.

Date: Name of the Student: Place: ANKUR SRIVASTAVA

CERTIFICATE

This is to certify that MR. ANKUR SRIVASTAVA from JAGANNATH INTERNATIONAL MANAGENENT SCHOOL has successfully completed the project work “Comparative Study Of Dth Service And Cable Tv Network” in partial fulfillment of requirement for the completion of P.G.D.M. This project report is the record of authentic work carried out by him during the period from 7thMay to 14thjuly.in which he has worked under my guidance.

Project guide
Mrs. SEEMA AGGARWAL
Date :-

Place;-

PREFACE

The PGDM programme is well structured and integrated course of business studies. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. The dissertation report is an integral part of this PGDM course which gives us the knowledge of industry environment well and theoretical concept which applied by the industry players. The main objective of this dissertation report at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Here we analyze the market situation of the industry on the basis of market situation, data collected by which we come to the strategic implementation of the organization in the industry.

The dissertation we have to do on the topic to the field of our interest in the future where we have to prepare a project report. I have done my dissertation on the topic of “COMPARATIVE STUDY OF DTH SERVICE AND CABLE TV NETWORK”. During this project I have got a lot of knowledge of this industry & about this market also. In this project I have analyze why people switch over or want to switch over their TV network from Cable TV network to DTH satellite TV network. I have done the factor analysis to analyze the impact of various influencing factors to that switch over. And also find out various substitutes and their position in the market. In this project I have give so many recommendation on the basis of the analysis which is the implementation of the strategic thinking.

This research work helps me to challenge the competition in this competitive market. Understand the consumer first is very important in present market scenario. So to do this research work is very important on the basis of the market situation, market environment, buying behavior & so on. This would help me immensely in my future learning of market....
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