Market Growth

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Market Growth

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so” (Mahatma Gandhi). (Business Quotes> Growing Businesses Quotes, 2010). McDonald's sales and revenue has increased in the past five years due to strategic planning and giving the consumer what they want. For example, core value menu offerings and variety in its breakfast menus; also, we entered into the lucrative coffee market which drove sales way up. Major fast food chains such as McDonald’s are predicted to see a 5.7% annual growth in the coming years (B&T Marketing/Advertising/Media/PR, 2003). In order for the sales of the McParty Platters to be successful we must have excellent marketing, ensure that our product is unique, and that it provides value to the customer. Market growth for McDonald's Australia will depend on driving sales and increasing revenue.

Product offering/ product definition
McDonald's is offering a new product: the McParty Platter. McParty Platters can be ordered in small, medium, large, and super size. Small consist of eight sandwiches and eight side items, the medium is 10 of each, large is 12 of each, and super size party platters consist of 14 of each. Drinks are available but sold separately. The standard platters come with half hamburgers and half cheeseburgers and regular size french fries for all the side items. However, platters can be customized to meet the needs and demands of customers. The sandwiches and side items can be substituted for any menu item except Chicken Selects ™ for additional cost. The platter carrier is made of sturdy 100% recycled cardboard with individual slots for each item and interlocking lids for easy transport.


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