Market Entry Modes Pantofola D Oro
Market Entry Modes:
Exporting:
not necessary to produce in the particular country saving money
Companies which are exporting into the USA are supported by laws in the USA (is this right?? I think I remembered something like this but I am not sure)
Licensing:
Not necessary since we do not need any labels, patents, etc. since we are only exporting, not producing
Joint Venture:
Favorable for our project since it prevents a nice start for Pantofola D’Oro if they do a joint venture with shops in the USA to have a nice start at the market
Can learn about the typical market strategies, consumer behavior, etc. in USA to know where they should focus on (e.g. Marketing, Advertisement?)
Direct Investment:
Important to position/settle Pantofola D’Oro in the USA; At least a few OWN shops where people can ONLY find articles from Pantofola D’Oro in the big cities might be important to achieve popularity in the population
Can be connected with advertisement
Exporting:
not necessary to produce in the particular country saving money
Companies which are exporting into the USA are supported by laws in the USA (is this right?? I think I remembered something like this but I am not sure)
Licensing:
Not necessary since we do not need any labels, patents, etc. since we are only exporting, not producing
Joint Venture:
Favorable for our project since it prevents a nice start for Pantofola D’Oro if they do a joint venture with shops in the USA to have a nice start at the market
Can learn about the typical market strategies, consumer behavior, etc. in USA to know where they should focus on (e.g. Marketing, Advertisement?)
Direct Investment:
Important to position/settle Pantofola D’Oro in the USA; At least a few OWN shops where people can ONLY find articles from Pantofola D’Oro in the big cities might be important to achieve popularity in the population
Can be connected with advertisement