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Marikafe Music Lounge & Resto Bar

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Marikafe Music Lounge & Resto Bar
MarikaFé Music Lounge and Resto Bar
Owner: Precious Marika Cuevas
Age:
Educational Background: Currently studying BS in Business Administration major in Marketing and Advertising Management in DLSU-D, 4th year student.
Company Position: Operating Manager (Also responsible in the ads, design, strategy and all in all concept ng bar)
Address: 93-D Avenida Rizal St. (Main Road) Phase 2 Bahayang Pag-asa, Bacoor, Cavite
I. Introduction
a. History
• August 28, 2010 (4 months pa lang)
• First business: MikMak Pizza House (operating for 3 years now)
• Pioneer Branch
• With 10 employees
• Family-owned

b. Components
• Resto Bar
• Music Lounge

c. Mission/Vision (none yet, 4months pa lang eh)

II. SWOT Analysis
a. Strengths
• Only resto bar sa location; first mover
• For all ages, as well a family talaga (conservative bar)
• Accepts reservations on all occasions
• Quality and quantity of food at affordable prices
• High-Quality of service; very approachable, accommodating and hospitable employees
• Bar Capacity: 30 relaxed, 40 maximum
• Employees with talents (they can sing(sinadya talaga nila), some customers nagrerequest para kumanta sila on stage)
• Hands-on yung family sa business, everyday nandun sila to check ung status ng bar, even si ate Precious (kahit nagaaral siya) Brother niya nag-aral ng bartending for the sake of their bar drinks, shakes and all.
• May background na sila sa business (since may pizza house na sila 3 years ago pa)
• Good place for all, even sa kids, tapat nila bahay ng kapitan
• Free delivery (with 2 motorcycles)
• Flyers, calling cards, tarps(sa labas ng bar, at namigay sila ng mga 20pcs tarps sa likod ng mga tricycle), fan pages(social network sites) or websites, word of mouth for advertisements
• Sagana sa meeting yung mga employees, sobrang makikita mo na naturuan sila ng maayos on how to handle customers
• Perfect location, commercialized na kasi kahit looban siya
• MENU! Dami varieties

b. Weaknesses

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