Topics: Mobile phone, Sony Ericsson, Ericsson Pages: 3 (731 words) Published: March 19, 2013
1) Background information

The product that I’m going to analyse named “Sony Xperia Z”. Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan, and a wholly owned subsidiary of Sony Corporation. On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012. The Sony Ericsson Liquid Energy Logo which was the hallmark logo used on Sony Mobile products up until the 2012 series of phones was replaced with a new signature power button design as the new design signature hallmark to easily identify a Sony phone which debuted with the 2013 series of Xperia mobile phones. Xperia is the family of Sony smartphones and tablets. The line has been manufactured since 2008 and currently accounts for more than half of the company's mobile phone sales. The name Xperia is derived from the word "experience", and was first used in the Xperia X1 tagline, "I (Sony Ericsson) Xperia the best".

1(a) – Product information

Announced on the 7th January 2013 at the Consumer Electronics Show in Las Vegas, the Xperia Z is set to be Sony’s flagship smartphone. Sporting one of the largest screens on a mobile phone to date, unique features include being able to withstand submersion in one metre of fresh water for up to 30 minutes, as well as a shatter proof, glass-fibre polyamide construction. The Sony Xperia Z is the latest entry in the Japanese company’s burgeoning range of Android smart phones and comes with the kind of specifications that dedicated mobile geeks stay up all night dreaming of. There’s a 1.5GHz quad-core processor, 2GB of RAM, a 13.1-megapixel camera, 4G cellular connectivity and 16GB of built-in storage, which can be augmented using microSD cards.

2) The...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marcom Essay
  • Marcom Template Essay
  • Indesit Company Marcom Plan Essay
  • Marcom Tactics for Gatorade G2 Essay
  • Chap 18 MarCom Questions Essay

Become a StudyMode Member

Sign Up - It's Free