Today, with the advent of modern technology, almost everything has undergone innovations, reinventions and some deconstructions. It has brought forth many changes in human endeavor – including language use. Language has been our ‘dress of thought’ and avenue of free views and ideas. Unsurprisingly, our values and contemporary influences are imbedded in the language or the choice of words we use. “Language is the key to the heart of culture.” The correlation between language and culture enabled language to “hold the power to maintain national and cultural identity” (Samovar, Porter, 2000). In this world wherein language has taken an active role in the determinism of our thoughts and relativity to fellow language users, various contemporary pop cultures have sprung out, including Fliptop. Fliptop Rap Battles, a facet of Filipino music, is deemed to be a reinvention of the classical ‘balagtasan’. It is composed of three rounds and is a match between two people, whoever can throw the cleverest punchline while insulting the other wins. The local hip-hop scene has never been more popular than before. The virality of Fliptop rap battles, with the use of Filipino language and new media (Youtube) as the channel, has been hip-hop music’s first giant step towards acceptance and recognition from local listeners. It uses vulgar words and insults as additional spice; thus, it is not resistant to bias, racism and sexism. Rappers, however, have gained recognition for their display of awareness of Filipino pop culture in their lyricism (Yap, 2012). With the use of Filipino language in the exchange of thoughts, we could establish or map the dominant image of youth culture in our country. It is said that language is used to think as well as to speak. An individual’s language is influenced by his thoughts (E. M. Rogers, T. M. Steinfatt, 1998). Language, being the mirror of society and a reflection of culture, can help us understand the underlying trends and leanings...
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