Management of SMEs: Kapai Case Study Analysis 
Case Study Analysis Kapai New Zealand Limited
Student Name
Lecturer
Paper
Naomi‐Jane Scroggins
Anne Messervy
Management of SME’s
Naomi‐Jane Scroggins
Kapai Case Study Analysis
Management of SMEs
Table of Contents
1 Introduction ..................................................................................................... 3
2 Internal Analysis .............................................................................................. 4
2.1 Strengths .............................................................................................................. 4
2.1.1 Early‐Mover Advantage ......................................................................................... 4
2.1.2 Menu Design & Range ........................................................................................... 4
2.1.3 Financial Management .......................................................................................... 5
2.1.4 Kapai Brand ............................................................................................................ 5
2.1.5 Social Consciousness and Environmental Responsibility ....................................... 5
2.1.6 Organisational Design – Informal Structure .......................................................... 6
2.2 Weaknesses .......................................................................................................... 6
2.2.1 Marketing .............................................................................................................. 6
2.2.2 Organisational Design – Formal Structure ............................................................. 7
2.2.3 Strategic Direction Between Management ........................................................... 7
2.2.4 Growth Focus
Student Name
Lecturer
Paper
Naomi‐Jane Scroggins
Anne Messervy
Management of SME’s
Naomi‐Jane Scroggins
Kapai Case Study Analysis
Management of SMEs
Table of Contents
1 Introduction ..................................................................................................... 3
2 Internal Analysis .............................................................................................. 4
2.1 Strengths .............................................................................................................. 4
2.1.1 Early‐Mover Advantage ......................................................................................... 4
2.1.2 Menu Design & Range ........................................................................................... 4
2.1.3 Financial Management .......................................................................................... 5
2.1.4 Kapai Brand ............................................................................................................ 5
2.1.5 Social Consciousness and Environmental Responsibility ....................................... 5
2.1.6 Organisational Design – Informal Structure .......................................................... 6
2.2 Weaknesses .......................................................................................................... 6
2.2.1 Marketing .............................................................................................................. 6
2.2.2 Organisational Design – Formal Structure ............................................................. 7
2.2.3 Strategic Direction Between Management ........................................................... 7
2.2.4 Growth Focus
References: Crossley, J. (2012, October 1). Everything kapai with homegrown takeaway chain. Retrieved January 18, 2013 from Stuff: www.stuff.co.nz Euromonitor. (2012). Consumer Lifestyles in New Zealand. London: Euromonitor International. Euromonitor. (2012). Fast Food In New Zealand. London: Euromonitor International. Euromonitor. (2008). Region watch: Australasia 's foodservice market presents unique challenges. Hisrich, R., Peters, M., & Shepherd, D. (2011). Entrepreneurship (8th Edition ed.). Boston: McGraw‐ Porter, M. E. (2008, January). The Five Competitive Forces That Shape Strategy. Harvard Business Vector Study. (2012, May 12). Porter 's Generic Competitive Strategies. Retrieved January 20, 2013