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Management Information System

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Management Information System
UNIVERSITI KUALA LUMPUR KAMPUS KOTA
MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY
Name of Course
Course Code
Lecturer
Semester / Year
Date

MANAGEMENT INFORMATION SYSTEM
ICB 42003
SITI HARYANI SHAIKH ALI
SEPTEMBER 2013
29 OCTOBER 2013

Assessment

ASSIGNMENT 3 – Case Study

Weightage

Report - 15%

1. CLO 1 Analyze the fundamental of business information systems concepts including trends, components, roles of information systems and competitive advantage concepts and applications.
2. CLO 3 - Apply the knowledge on how businesses use Internet and other information technologies to support their business processes, e-business and ecommerce initiatives, and business decision making.

INSTRUCTIONS:
Task:


Answer thoroughly the case study questions assigned to you.



Please ignore the “Real World Activities” associated to the case study.

Submission requirements:




NOT MORE than 5 pages, 1.5 spacing, justified.
Due: 19 November (Tuesday) 2013
Submit through my pigeon hole at Level 8 NOT on my desk.

Page | 1

List of case studies
Topic
1
2

3

4
5

6

7
8

Title

The Global Innovation Revolution and IT’s
Indispensable Role (pg 39)
The new York Times and Boston Scientific: Two
Different Ways of Innovating with Information
Technology (pg 61)
For Companies Both Big and Small: Running a
Business on Smartphones (pg 93)
IT in Health Care: Voice Recognition Tools
Make Rounds at Hospitals (pg 132)
Space Bugs and Really Bad PR: Software Coding
Errors Can Be Costly (pg 165)
Wolf Peak International: Failure and Success in
Application Software for the Small-to-Medium
Enterprise (pg 207)
Enterprise Data Explosion Will Only Get Bigger and That Means Big Risk (pg 213)
Starbucks and Others: The Future of Public WiFi (pg 302)

9

Nationwide Insurance: Unified Financial
Reporting and “One Version of the Truth” (pg
319)

10

Dow Corning and DirecTV: CRM Goes Mobile
(pg 344)

11

Cisco

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