Management Information System

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Case Study 1
1. How do smart grids differ from the current electricity infrastructure in the United States? A smart grid delivers electricity from suppliers to consumers using digital technology to • save energy

• reduce costs
• increase reliability and transparency
Current electricity grids do not provide any information about how consumers actually use energy. Without useful system offers few ways to handle power provided by alternative energy sources. Without useful information, energy companies and consumers have difficulty making good decisions about using energy wisely.

2. What management, organization, and technology issues should be considered when developing a smart grid? Information feedback would allow consumers to see how much energy they are consuming at any moment and how much it’s costing them. That would allow them to make better decisions about using appliances like air conditioners and furnaces. They could potentially lower their energy bills. Operating budgets and profits would be severely impacted if consumers greatly reduced their energy consumption. Implementation costs would be extremely high, even with federal government assistance. Communications systems to relay data along the entire energy supply system, and systems linked to programmable appliances to run them when energy is least costly.

3. What challenge to the development of smart grids do you think is most likely to hamper their development? Some challenges to the development of smart grids include:
• Changing the infrastructure of the entire electric grid across the nation • Installing two-way meters that allow information to flow both to and from homes and businesses • Creating dashboards that are user-friendly

• Extremely high costs of retrofitting the entire grid infrastructure, estimated to be as high as $75 billion • Potential intrusiveness of new technology
4.What other areas of our infrastructure could benefit from ‘smart’ technologies? Describe one example not listed in the case. One example that could benefit from smart similar to the proposed electric grids is monitoring water usage in homes and businesses. Smart technologies could allow water utilities and consumers to • Monitor water flows much like electric usage

• Turn off lawn sprinklers during the heat of the day or based on predetermined schedules 5. Would you like your home and your community to be part of a smart grid? Why or why not? Explain. Yes, because provides information that would help utilities raise prices when demand is high and lower them when demand lessens

Case 2
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? P&G’s business is built around brand creation and management, it’s critical that the company facilitate collaboration between researchers, marketers, and managers. And because P&G is such a big company, and makes such a wide array of products, achieving these goals is a daunting task.

2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. P&G collaborates between researchers, marketers, and managers. Collaboration systems and technologies by communications. Researchers use the tools to share the data they’ve collected on various brands; marketers can more effectively access the data they need to create more highly targeted ad campaigns; and managers are more easily able to find the people and data they need to make critical business decisions. Collaboration tools are like business and social networks–the more people connect to the network, the greater the value to all participants. Collaborative tools grow in usefulness as more and more workers contribute their information and insights

3. Why were some collaborative technologies slow to catch on at P&G? Collaborative tools grow in usefulness as more...
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