Management
WAREHOUSE MANAGEMENT
Question 2: Discuss the strategic importance of packaging with respect to handling and customer concerns
Table contents
Introduction 2
The strategic on packaging with handling and customer concerns 2
1. Packaging Concerns 3
1.1 Marketing Concern 3
1.2 Product Concern 4
1.3 Legal/Regulatory Concern 4
1.4 Warehousing Concern 4
1.5 Transportation Concern 5
1.6 Environmental Concern 6
2. The Functions of Packaging 8
2.1 Protection Function/ Containment Function 8
2.2 Unitization Function 8
2.3 Convenient Function 9
2.4 Communication Function 9
2.5 Apportion Function 10
Conclusion 11
Introduction
Packaging is an important warehousing and material management concern, one that that is closely tied to warehouse efficiency and effectiveness. The best package optimizes service, cost, and convenience. Good packaging can have a positive impact on layout and design, as well as overall warehouse productivity. (Stock, Lambert, 2001. Page 460)
Packaging serves two basic functions: marketing and logistics. In marketing function, the package provides customers with information about the product and promotes the product through the use of color, sizing, and so forth. From a logistics perspective, the functions of packaging are to organize, protect and identify products and materials. In performing these functions, the package takes up space and adds weight. (Stock, Lambert, 2001. Page 460)
The strategic on packaging with handling and customer concerns
Base on consumer perception and contend that packaging began to play a greater role in selling products during the 1990s. They argue that companies can no longer rely solely on advertising to communicate information about packaged products to consumers. Instead, packaging has taken on a greater share of this responsibility. With scarce shelf space in stores, packagers must provide packaging that differentiates a company 's products from its
Question 2: Discuss the strategic importance of packaging with respect to handling and customer concerns
Table contents
Introduction 2
The strategic on packaging with handling and customer concerns 2
1. Packaging Concerns 3
1.1 Marketing Concern 3
1.2 Product Concern 4
1.3 Legal/Regulatory Concern 4
1.4 Warehousing Concern 4
1.5 Transportation Concern 5
1.6 Environmental Concern 6
2. The Functions of Packaging 8
2.1 Protection Function/ Containment Function 8
2.2 Unitization Function 8
2.3 Convenient Function 9
2.4 Communication Function 9
2.5 Apportion Function 10
Conclusion 11
Introduction
Packaging is an important warehousing and material management concern, one that that is closely tied to warehouse efficiency and effectiveness. The best package optimizes service, cost, and convenience. Good packaging can have a positive impact on layout and design, as well as overall warehouse productivity. (Stock, Lambert, 2001. Page 460)
Packaging serves two basic functions: marketing and logistics. In marketing function, the package provides customers with information about the product and promotes the product through the use of color, sizing, and so forth. From a logistics perspective, the functions of packaging are to organize, protect and identify products and materials. In performing these functions, the package takes up space and adds weight. (Stock, Lambert, 2001. Page 460)
The strategic on packaging with handling and customer concerns
Base on consumer perception and contend that packaging began to play a greater role in selling products during the 1990s. They argue that companies can no longer rely solely on advertising to communicate information about packaged products to consumers. Instead, packaging has taken on a greater share of this responsibility. With scarce shelf space in stores, packagers must provide packaging that differentiates a company 's products from its
References: • James R. Stock & Douglas M. Lambert (2001) Strategic Logistics Management, 4th edition • http://www.inboundlogistics.com/articles/features/0110_feature09.shtml ( access on 21 Jul 2010) http://www.cpcpkg.com/magazine/07_03_bottles_tottles.php ( access on 21 Jul 2010) • Francis,L.B • Alan,R.,Phil,C. and Peter,B. 2006. The handbook of logistics and distribution management. Paperbacks. • James A,T. and Jerry D,S. 1998. Warehouse management handbook. Tompkins Press,2nd edition • Ian,R.Phil,C • Jeroen,P.V. 2007. Netherlands. Integral Warehouse Management. Management Outlook Publication. • Edward,H.F. 2002. United State of America. World-class Warehousing and Material Handling. McGraw-Hill Companies. • John J.C., John L.C, Brian B.,and Robert A.N. 2009. Supply Chain Management: A Logistics Perspective. Cengage Learning. • Paul S., 2004. United States of America. Integral Logistics Management: Planning & Control of Comprehensive Supply Chain. CRC Press. • Ackerman K.B, 1997 Practical handbook of warehousing 4th edition USA Kluwer Academic Publishers • http://www.tis-gdv.de/tis_e/verpack/funktion/funktion.htm (assessed 02 August 2010 ) • http://ezinearticles.com/?Custom-Packaging-Importance&id=839960 (assessed 02 August 2010) • Yuva J • Calver Giles., 2004, What is packaging design?, China, RotoVision SA. • Packaging recycling information sheet, Waste Online 2006, http://www.wasteonline.org.uk/resources/InformationSheets/Packaging.htm (accessed 28/07/2010) • James F • Vinod V.S. 2007. India. Logistic Management. Dorling Kindersersley (India ) Pvt.Ltd • Michael R.C.2007.USA • Satish K. Kapoor, Purva Kansal (2004) Basic of distribution Management :A Logistical Approach • Albert Phua, (2010) Warehouse Management Lecturer Notes, Singapore Institute of Materials Management.