Topics: Asia, Chief Technology Officer of the United States, Massage Pages: 4 (1293 words) Published: June 5, 2012
Established in 1980, founded by Mr. Ron Sim, OSIM is a global leader in branded healthy lifestyle products. OSIM has over 28 years of experience and uncompromising dedication in developing innovative and reliable healthy lifestyle. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM operates a wide point-of-sales network with more than 1,000 outlets in more than 360 cities across 33 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. Its business currently comes under four complementary focuses - Health, Hygiene, Nutrition and Fitness. Each focus carries the fundamental theme of well-being, lifestyle and positive attitude. Together, they reflect OSIM's holistic and integrated approach to healthy lifestyle. In a 2008 survey by international market research company, Synovate, OSIM came up as the Number 1 Healthy Lifestyle products brand in consumers' minds across Asia. Overall, respondents across these markets ranked OSIM as the most preferred brand of healthy lifestyle products in Asia. In addition, OSIM brand ranked No 1 in spontaneous top-of-mind awareness, and was the 'Most Preferred Brand' of massage chair. OSIM Vision “The global leader in healthy lifestyle products” OSIM Mission “Bringing healthy lifestyle to you” (OSIM International, 2012)


Demographics refer to the studies of population based on age, sex and race. In this current era, the major problem faced is the aging population. Studies has shown that “one out of every nine person is 60 years old or over; and the numbers are growing rapidly. By 2050, one in five persons will be over the age of 60.” (PAWLICZKO, 2001-2010) As the work force population is getting older, so more people turn to healthy lifestyle products. Asians in particular being workaholics have often abandoned pursuing a balanced lifestyle. OSIM enable them to enjoy this kind of lifestyle right at their home.

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