Feasibility Study

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ACKNOWLEDGEMENT
First of all, we would like to thank the Lord for giving us the strength we need in making our feasibility study. We will forever be reminded and eternally grateful of His kind and caring heart. Secondly, we would like to thank our dear parents who supported us along the way, for giving us the encouragement to go on. To our friends who had helped us, by giving assistance and suggestions, thank you. To those people we weren’t able to mention, who in their own way had helped us in making this feasibility study a success, thank you so much.

Table of Contents
ContentPage no.
Project Summary …………………………………………….. Market Study …………………………………………….. Technical Study ……………………………………….……. Financial Study …………………………………………….. Management Study ………….…………………………………. Socio-Economic Study ………….………………………………….. Accounting System …..………………………………………… Appendix …..………………………………………… List of Figure/Tables ……………….……………………………. Curriculum Vitae ……………………………………………..

PROJECT
SUMMARY
PROJECT
SUMMARY

Fitness
There are thousands of people in Baguio City specifically men, who actually hit the gym to exercise and maintain their physical fitness. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business was considered by the proponents a good idea. It is considered by the proponents a very profitable business to be in, because people often value their health and physical fitness more than they value luxury items now. This ensures fitness centers to continue thriving, even in an economic climate in which other types of businesses fail. Wellness

In the wellness industry, businesses now have access to an entire new market segment that is virtually untapped. One of the fastest growing trends in the wellness industry is men's spa services and products created specifically for men.  According to ISPA 2005 men now make up over 30% of spa clientele in the world and that number is expected to increase substantially over the next few years. As the stresses of our world continue to build, men now realize that they need to do everything they can to reduce their stress, stay healthy and live longer, not to mention the fact that men also want to retain their youthful vitality and look their very best just as women do. And as men become more educated and aware of the importance of keeping stress at bay, they'll be seeking out spas that offer these products and services.  The proponents recognize that it is high time to capitalize on this opportunity and a trend that could dramatically increase business clientele and profit center. By making this concentrated effort in marketing to men the proponents foresees reaping the rewards of a virtually untapped market. A. Name of the enterprise

The business shall be named ARMY Fitness and Wellness Center. The name was chosen to connote masculinity since the business intends to cater to the niche market of young and middle aged men in Baguio City. With the fitness and wellness market already saturated, the business aims to make a statement with its name. The name is made simple that says what type of gym it is, a fitness and wellness center for men.

B. Nature of the business
ARMY FIT Fitness and Wellness Center is a service oriented enterprise that caters to the niche market of young and middle aged men. It is a fitness and wellness center that creates an environment tailored for men to pursue their health goals.  The business thrives on having up-to-date equipment and the latest training program in the market. 

As discussed further in the Market Study, ARMY Fitness and Wellness Center attempts to provide services that are somehow different than the competitors’ that is, by catering specifically to the fitness and wellness needs of...
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