Malabon Mareting

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Case Study
In
Marketing Management
(Malabon Marketing Inc.)

-Group II-
Submitted by :
Caña, Rossel
Cunanan, Lady Anne
David, Rina Pearl
Dela Vega, Kevin Raymart
Delen, Arien
Delos Santos, Banessa
Dionela, Pennie
Estrada, Maria
Fenomeno, Katelyn Joy
Francisco, Christian Kervin

Problem :

Decision-making (expansion of product line)

Areas of Consideration :

* Strength
* Malabon Marketing Inc. is a stable company and it is known as an independent soy sauce dealer in the business industry. * The company can provide the wants and needs of the consumers * They earn higher profit in their product lines.

* Weaknesses
* The conflict of the decision-making between the three brothers. * They only have limited funds to expand more of their business.

* Opportunities
* If the company can expand their business line, they can gain more profit

* Threats
* They are not sure whether their decision making of expanding one of their business would give benefits to them. * If the company choose wrong the product line for the expansion of their business it can cause net loss or else bankruptcy

Alternative Courses of Action

1. They should call a meeting of all the board members of the company. 2. They should go for the expansion of the grocery line.
3. Ask for a help of a consultant for the decision making Recommendation :
Therefore, we recommended that we will apply our ACA #1 which is the Malabon Marketing Inc. will call a meeting of all the board members about the decision making of the expansion of the business. Action Plan :

Person in charge Action
1. Top managementdo a proposal and strategy about the business line 2. Top managementmeeting with the board of directors,
Stockholders and investors
3. Top managementhire new employees for the expansion of the business
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