Making Things Fun
In the daily hustle and bustle of life, having fun can often get lost in the seemingly limitless number of tasks required of us daily. These tasks can feel boring and inconvenient. They can feel like they take the excitement out of life. How can we find more joy in having to do these boring tasks? In Kent Richardson’s internet video, he gives us an example of a task that everyone is required to follow. A task that can be found in almost anyone’s life is the need to obey the speed limit. Whether you are running late to work, casually driving around town, or just running errands following the speed limit can feel very boring. Richardson brings up the question: “Can we get people to obey the speed limit by making it fun?” He showcases his solution to this problem in a video called “The Speed Camera Lottery – The Fun Theory.” In the video, he shows that following the speed limit can be something to be enjoyed. He attributes this enjoyment to a theory called the “fun theory”, which is explained as: “the thought that something as simple as fun is the easiest way to change people’s behavior for the better.”
In Richardson’s video, he explains his idea of creating a “Speed Camera Lottery”. In short, a speed camera, which would be set up road-side, would do two things. It would take a photograph of the speeder and give them a citation; taking some of the money from that citation and putting it into a lottery pot. Those who obey the law will also get their picture taken. The picture of the people that do obey the speed limit will be entered into the lottery. Then, the winners of the lottery would win some of the money entered into the pot by those who broke the speed limit.
The results from the “Speed Camera Lottery” were just as amazing as the idea itself. Kent Richardson and his team posted a speed detection device equipped with a camera in the median of a very busy road. The average speed limit before the posting of the device at the...
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